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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in originating and negotiating commercial partnerships, with a strong focus on delivering measurable financial results. Proficient in managing complex collaborations across multiple teams, including finance, operations, and technology, while ensuring compliance with contractual and brand-safety standards.
Highest-signal resume keywords
Commercial Partnership OriginationSenior-Level Prospecting and NegotiationAdvertising Sales and Campaign DeliveryFinancial Acumen and Investment AppraisalBusiness Case Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
NegotiationCommercial StrategyFinancial AnalysisAdvertising SalesCampaign ManagementPartnership DevelopmentPerformance ReviewRevenue Sharing ModelsContractual ComplianceData Protection Knowledge
Soft Skills
Confident CommunicationCollaborativeSelf-StarterResilientCustomer-Aware
Industry Keywords
FMCGVendingFoodserviceRetail-MediaDigital-Screen InventoryB2B EnvironmentSupplier FundingOut-of-Home AdvertisingChannel ProgramsReferral Partnerships
About the role
Key responsibilities & impact- Originate commercial partnership opportunities across strategic brand and supplier partnerships, advertising and media, and strategic referral partnerships
- Identify target partners and initiate senior-level discussions
- Develop compelling propositions demonstrating the value of Selecta’s national machine estate, customer base and digital-screen inventory
- Lead negotiations through final terms for Finance Director UKI review and approval, from initial conversation through signed terms and delivery
- Build and manage a wider partnership pipeline and grow successful relationships through performance reviews, renewals and expanded scope
- Secure supplier investment and supplier-funded equipment to support profitable machine deployment and reduce Selecta UK’s capital requirement
- Develop commercial collaborations with FMCG, beverage, coffee and fresh-food brands
- Coordinate funded-equipment deployment with Operations and Commercial and track commitments through to installed, trading machines
- Own advertising sales end to end, including prospecting, pipeline development, pitches, campaign and renewal negotiations, and advertising revenue delivery
- Assess machine and digital-screen inventory, including screen capability, site profile, connectivity, content management and available audience data
- Work with Commercial and Account Management to secure site permissions consistent with contracts and customer experience
- Define advertising propositions and routes to market, including direct brand sales, supplier-funded campaigns and media or retail-media partnerships
- Propose pricing, packaging and revenue-sharing models for review and approval
- Coordinate campaign delivery with Operations, IT/BI and Marketing, including scheduling, technical deployment, content standards and brand-safety controls
- Report campaign results to advertisers to drive renewals and repeat bookings
- Establish reciprocal lead-generation partnerships with complementary business service providers
- Define partner qualification criteria and negotiate referral arrangements
- Launch controlled referral pilots, track referrals, qualification, pipeline, conversion and reciprocity, and recommend scaling or exiting partnerships
- Maintain a single partnership pipeline prioritised by financial value, deliverability, strategic fit and risk
- Ensure agreements have business cases, legal review and Finance Director UKI approval before signature
- Track signed commitments, deployed equipment, live inventory and realised financial benefits separately
- Agree benefit-attribution rules with Finance and submit claimed benefits for validation
- Pass partner-generated opportunities to Commercial and Account Management to maximise conversion
- Collaborate with Procurement, Category, Operations, IT/BI and Marketing
- Provide concise, evidence-based updates and recommendations to the UK Managing Director, Finance Director UKI and Commercial leadership
Requirements
What you’ll need- Proven track record of originating, negotiating and delivering commercial partnerships with measurable financial results (essential)
- Experience of senior-level prospecting, pitching and closing agreements with external partners
- Track record of turning signed agreements into delivered value by coordinating implementation across commercial, operational, finance and technology teams, where direct line authority is limited
- Experience building business cases and working with Finance on benefit validation
- Experience selling or commercialising advertising, media, retail-media, out-of-home or digital-screen inventory is desirable
- Experience developing referral, channel or partner programmes is desirable
- Experience in vending, foodservice, FMCG, beverage, retail, convenience or a similar multi-site B2B environment is advantageous
- Strong commercial and financial acumen, including investment appraisal, supplier funding, revenue sharing and gross profit
- Strong business-development skills: able to build pipeline, pitch at senior level and close
- Skilled negotiator, able to structure agreements balancing partner value with Selecta’s commercial, operational and contractual obligations
- Understanding of advertising and media commercial models, inventory pricing, campaign delivery and measurement, or ability to build this quickly
- Ability to translate an opportunity into a clear proposition for partners and customers
- Confident communicator able to present concise, numbers-led recommendations at senior level and represent Selecta credibly externally
- Working knowledge of contractual, data-protection and brand-safety considerations relevant to partnerships and advertising
- Self-starting, commercially entrepreneurial, delivery-led, hands-on, collaborative, rigorous, transparent, resilient, persistent and customer-aware
Benefits
Comp & perks- 25 days of annual leave plus bank holidays
- Life assurance
- Five weeks of occupational paid sick leave
- Free parking at our Head Office and other depot locations
- Unlimited coffee and tea
- Clear career progression paths with development opportunities
- Strong leadership support
- Employee recognition scheme
- Mental health and wellbeing support, including access to mental health first aiders
- Health Cash Plan
- Very attractive bonus scheme for those who exceed targets