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Mid-Level Marketing and Communications Analyst
Selpe Gente & Gestão. Plan, develop, and execute marketing campaigns, internal communications, and corporate initiatives aligned with business objectives and brand guidelines .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing marketing campaigns, content creation, and corporate communications while ensuring alignment with brand guidelines and business objectives. Proficient in analyzing performance metrics and optimizing processes to enhance delivery efficiency and quality.
Highest-signal resume keywords
Marketing Campaign ExecutionContent Creation and ManagementProficiency in Adobe and CanvaMarket Research and AnalysisEvent Planning and Coordination
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarketingCommunicationsContent DevelopmentGraphic DesignMarket ResearchCampaign PlanningPerformance AnalysisEvent ManagementPhotographyVideo Editing
Soft Skills
Strategic PlanningCollaborationCommunicationProblem-SolvingTime Management
Tools & Technologies
AdobeCorelDRAWCanvaCapCutMicrosoft Office
Industry Keywords
Brand GuidelinesCorporate CommunicationsDigital MarketingPromotional MaterialsIntegrated Communications
About the role
Key responsibilities & impact- Plan, develop, and execute marketing campaigns, internal communications, and corporate initiatives aligned with business objectives and brand guidelines
- Conduct market research, competitive analyses, and brand studies to identify trends, opportunities, and communication best practices
- Create, lay out, and proofread graphic materials for internal, digital, and print channels, ensuring visual consistency and compliance with brand guidelines
- Plan and produce content for newsletters, announcements, bulletin boards, social media, and other channels, tailoring language to the audiences and objectives of each initiative
- Plan and execute communications initiatives and support the organization of corporate events, including briefs, timelines, suppliers, materials, and event coverage
- Actively contribute to the area’s strategic planning by proposing campaigns, projects, and creative solutions aligned with business priorities
- Prepare briefs, action plans, and timelines, tracking requests and deliverables from initiation through completion
- Support the management of suppliers and internal teams by aligning expectations, scopes, deadlines, and requirements to enable project execution
- Oversee operational and administrative routines related to marketing requests, including submitting requisitions, tracking orders, and monitoring deliveries
- Manage the inventory of promotional items and corporate materials, planning distribution, monitoring consumption, and anticipating replenishment needs
- Monitor and analyze performance indicators for initiatives and campaigns, preparing reports and proposing improvements based on results
- Present analyses, metrics, opportunities, and recommendations to leadership, contributing to decision-making and the continuous improvement of the area
- Identify opportunities to optimize processes, resources, and investments, contributing to delivery efficiency and quality
Requirements
What you’ll need- Education: Bachelor’s degree in Advertising, Communications, Marketing, Design, or a related field
- Professional experience in marketing and communications, with hands-on experience planning and executing campaigns, content, events, and integrated communications projects
- Proficiency in design and editing tools such as Adobe, CorelDRAW, Canva, and CapCut, as well as Microsoft Office
- Basic knowledge of photography, filming, and video editing
- Intermediate to advanced English proficiency
- Additional courses in Marketing, Communications, Design, Digital Marketing, or related fields are desirable
Benefits
Comp & perks- Meal Voucher
- Food Allowance
- Health Insurance
- Life Insurance
- Transportation Allowance