Growth Marketing Manager

Sembi

. Own pipeline generation and conversion performance for assigned brands and/or product lines .

Posted 11/5/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a strong focus on demand generation, digital channels, and content strategy. Proficient in utilizing analytics tools for campaign performance monitoring and data-driven decision-making.

Highest-signal resume keywords

B2B Marketing ExperienceDemand Generation StrategyCampaign Performance AnalyticsA/B Testing EnthusiasmCRM System Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationDigital MarketingContent StrategyMarket ResearchCampaign OptimizationData InterpretationKPI TrackingGrowth ExperimentationLead GenerationConversion Rate Optimization

Soft Skills

Excellent CommunicationCollaboration SkillsCross-Functional Management

Tools & Technologies

SalesforceHubSpotGoogle AnalyticsGoogle AdsMicrosoft AdvertisingLinkedIn AdsAhrefsSEMrushMarketing Automation PlatformsABM Platforms

Certifications & Qualifications

Bachelor’s Degree in MarketingMaster’s Degree (Plus)

Industry Keywords

Pipeline GenerationCampaign RoadmapGo-To-Market StrategyBrand RecognitionThought LeadershipCustomer Acquisition CostCustomer Lifetime ValueAffiliate MarketingInfluencer MarketingCommunity Growth Strategies

About the role

Key responsibilities & impact

Own pipeline generation and conversion performance for assigned brands and/or product lines
Define and lead growth strategy, campaign roadmap, experimentation framework, and go-to-market vision
Conduct market research and align growth strategies with overarching business goals
Drive demand and pipeline generation through paid, organic, and owned channels
Increase lead volume, lead quality, and conversions
Monitor campaign performance using analytics tools
Run A/B tests and growth experiments to refine tactics and identify opportunities
Collaborate cross-functionally with paid media, product marketing, content, lifecycle, sales, product, customer success, and other teams
Deliver high-value, high-quality campaigns
Establish and promote the brand as an industry thought leader
Build brand recognition and resonance through consistent, high-quality messaging
Manage the marketing budget
Provide regular performance reports on key growth metrics
Use reporting to inform agile decision-making
Optimize campaigns to improve qualified lead volume, funnel conversion rates, pipeline generation, CAC, and CLV

Requirements

What you’ll need

5+ years in B2B marketing, with a strong focus on demand generation, digital channels, and content strategy & execution
Track record of working with and executing affiliate, influencer, or community growth strategies is a bonus
Bachelor’s degree in Marketing, Business, Communications, or a related field
Master’s degree is a plus
Familiarity with AI marketing tools and workflows
Familiarity with CRM systems such as Salesforce or HubSpot
Familiarity with Google Analytics
Familiarity with paid media tools including Google and Microsoft
Familiarity with paid social tools such as LinkedIn
Familiarity with SEO tools such as Ahrefs and SEMrush
Familiarity with marketing automation platforms
Experience with ABM platforms such as 6sense and ABM processes, best practices, and campaign management is a significant advantage
Skilled in interpreting data, tracking KPIs, and making data-driven decisions
Excellent communication and collaboration skills, with experience managing cross-functional marketing initiatives
Enthusiasm for A/B testing and growth experiments
Must complete application fields including first name, last name, email address, phone, address, resume, and LinkedIn Profile URL

Benefits

Comp & perks

No benefits, perks, or compensation extras are explicitly stated in the posting