Regional Director – Casino Digital Marketing

Seminole Gaming

. Serve as the centralized paid media partner to property marketing leads .

Posted 10/6/2026full-timeFlorida • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing with a focus on casino and gaming industries, leveraging AI and machine learning for campaign optimization and audience targeting. Proven ability to manage large-scale paid media campaigns across multiple platforms while ensuring compliance with gaming regulations.

Highest-signal resume keywords

Digital Marketing ExperiencePaid Media Campaign Management1P Data ActivationAI And Machine Learning ApplicationsGaming Marketing Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer AcquisitionRetention StrategiesCampaign ReportingData VisualizationGoogle AdsMeta AdvertisingTikTok AdvertisingYouTube AdvertisingProgrammatic AdvertisingDV360

Soft Skills

Exceptional CommunicationPresentation Skills

Industry Keywords

Casino MarketingGaming IndustryHospitality MarketingResponsible Gaming ComplianceState-Level Gaming RegulationsCompetitive BenchmarkingEmerging Technologies

Tech Stack

Tools & technologies

Unity

About the role

Key responsibilities & impact

Serve as the centralized paid media partner to property marketing leads
Translate property business objectives and market dynamics into tailored paid media campaigns
Partner with the media agency of record on budgeting, planning, forecasting, media mix, benchmarks, and KPIs
Lead planning for property promotions, events, gaming floor activations, and special offers
Establish organic-to-paid amplification workflows
Oversee paid digital and social campaigns across Google, Meta, TikTok, YouTube, programmatic display, and CTV/OTT
Define player segments and design personalized engagement journeys
Lead first-party data activation and integrate Hard Rock's Unity Loyalty Rewards Program
Direct creative strategy and asset development with internal teams and agencies
Collaborate with CRM, loyalty analytics, and product teams on acquisition, retention, and player development
Align casino campaigns with hotel brand and entertainment initiatives
Apply AI and machine learning to campaign strategy, optimization, targeting, and predictive player modeling
Ensure compliance with responsible gaming, data privacy, and state-level gaming marketing requirements
Conduct competitive benchmarking and monitor gaming marketing trends, algorithm changes, and emerging technologies
Travel periodically to Hard Rock Hotel & Casino properties across the SGA and HRI portfolio

Requirements

What you’ll need

10+ years of digital marketing experience
At least 5 years in casino, gaming, or hospitality marketing
Proven track record driving customer acquisition and retention in gaming, casino, sports betting, iGaming, or another regulated, high-velocity consumer industry
Proven track record managing paid digital campaigns at scale across Google Ads, Meta, TikTok, YouTube, DV360, and programmatic channels with measurable ROI
Working knowledge of 1P data activation
Knowledge of AI and machine learning applications in marketing strategy, audience targeting, personalization, optimization, and performance measurement
Experience partnering with media buying and creative agencies
Expertise in gaming requirements and state-level gaming marketing compliance regulations
Proficiency with campaign reporting and data visualization tools, and ability to translate complex data into executive-ready insights
Exceptional communication and presentation skills
Successful completion of a satisfactory background check and, where applicable, gaming regulatory review

Benefits

Comp & perks

Comprehensive benefits package supporting health, future planning, and work-life balance
Benefits may vary with employment status
Reasonable accommodation available upon request