Regional Director, Paid Digital Marketing

Seminole Gaming

. Lead the strategy and execution of paid digital and social campaigns across Hard Rock International and Seminole Gaming properties .

Posted 10/9/2026full-timeFlorida • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in leading paid digital and social media campaigns, with a strong focus on audience targeting, campaign optimization, and data-driven decision-making. Proficient in managing partnerships and leveraging analytics tools to enhance marketing strategies across entertainment and event-based initiatives.

Highest-signal resume keywords

Paid Digital Media ExperienceCampaign Management Across Paid SocialTicketmaster Platforms ExperienceAudience Targeting and Conversion OptimizationData Visualization and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementAudience TargetingConversion OptimizationEvent-Based CampaignsUTM ArchitectureTagging GovernancePixel TrackingData AnalysisBudget AllocationCreative Learning

Soft Skills

Excellent Communication SkillsCuriosity for Emerging TechnologiesStakeholder Partnership

Tools & Technologies

Google AdsMeta Business ManagerTikTok Ads ManagerYouTubeLive AnalyticsTM1ArchticsSA360Campaign ManagerAdobe Analytics

Industry Keywords

Digital MarketingSocial Media CampaignsEntertainment MarketingMedia BuyingPerformance Data

About the role

Key responsibilities & impact

Lead the strategy and execution of paid digital and social campaigns across Hard Rock International and Seminole Gaming properties
Own the direct marketing partnership with Ticketmaster, including budget allocation, strategy, and entertainment-focused campaign execution
Implement Ticketmaster marketing assets across designated Hard Rock Live venues, including digital, social, email marketing, and Live Analytics
Implement and troubleshoot tracking mechanisms across owned and operated channels for Hard Rock Live campaigns
Manage paid digital and social campaigns across Google, Meta, TikTok, YouTube, and other trade desks
Serve as strategic partner and central resource for marketing and media buying leads across properties and divisions
Direct media buying and creative agencies through workflows, feedback loops, and project management
Maximize digital and social deliverables associated with brand partnerships and sponsorships
Create an organic-to-paid workflow supporting paid social amplification, audience development, and creative learning
Identify trends, patterns, and optimization opportunities with ticketing, entertainment, and analytics leadership
Drive first-party data activation through UTM architecture, audience layering, and suppression lists
Facilitate strategic initiatives involving data utilization, consumer targeting, campaign attribution, competitive benchmarking, and AI implementation
Monitor and report on active paid campaigns, surface anomalies, and reallocate spend to optimize results
Develop points of view on platform changes, algorithm updates, and emerging trends

Requirements

What you’ll need

10+ years of hands-on paid digital media experience
Direct campaign management across paid social and paid search, including Meta and Google Ads
Experience with Ticketmaster platforms and tools such as Live Analytics, TM1, and Archtics strongly preferred
Experience in event-based entertainment campaigns, including artist-level attribution, ROAS efficiency, and ticket sales optimization
Demonstrated experience managing campaigns at scale across multiple properties
Strong understanding of audience targeting, bid strategy, funnel-stage creative, and conversion optimization
Experience working within or alongside a media agency
Ability to navigate agency/client dynamics and hold agency partners accountable
Proven ability to partner with senior cross-functional stakeholders and tailor strategy and reporting to their needs
Curiosity and demonstrated interest in emerging marketing technologies, including AI applications
Proficiency with campaign reporting and data visualization
Ability to pull insights from platform dashboards and translate them into clear recommendations
Excellent communication skills and ability to present performance data to non-technical stakeholders
Working knowledge of Google Ads, SA360, Campaign Manager, Meta Business Manager, TikTok Ads Manager, YouTube, DV360, programmatic display buying, Tealium, and Adobe Analytics
Hands-on experience implementing and troubleshooting campaign tracking, including UTM architecture, tagging governance, and pixel/server-side event tracking
Successful completion of the pre-employment process, including a satisfactory background check

Benefits

Comp & perks

Comprehensive benefits package supporting health, future planning, and work-life balance
Team member benefits may vary with employment status
Equal opportunity employer
Reasonable accommodation available upon request for candidates taking part in all aspects of the selection process