Marketing Application Systems Analyst

Sentara Health

. Optimize Customer Relationship Management (CRM) applications .

Posted 10/7/2026full-timeRemote • United StatesJuniorMid-Level💰 $76,274 - $118,872 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in optimizing CRM applications and executing digital marketing campaigns, with a strong focus on data analysis and customer analytics in the healthcare industry.

Highest-signal resume keywords

CRM OptimizationSQL ExperienceSalesforce ProficiencyDigital Marketing AnalyticsHealthcare Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data AnalysisDatabase ManagementCustomer AnalyticsMulti-Channel MarketingDigital Communication Campaigns

Tools & Technologies

CRM SystemsDigital Analytics ToolsSalesforceAdobe Customer Journey AnalyticsPower BI

Certifications & Qualifications

Digital Analyst CertificationGoogle Data Analytics Professional CertificateMicrosoft Certified Power BI

Industry Keywords

Healthcare IndustryCustomer Relationship ManagementElectronic Marketing ProgramsPerformance ReportsData Segmentation

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Optimize Customer Relationship Management (CRM) applications
Support digital communication campaigns and electronic marketing programs
Set up, execute, and analyze CRM marketing and sales programs
Collect, organize, segment, analyze, score, and model data
Create and manage databases, performance reports, and customer analytics

Requirements

What you’ll need

Bachelor's Degree (Required)
Minimum of 2 years of experience working in digital marketing and analytics
Experience using SQL
Experience working in the healthcare industry
Experience using Salesforce
Advanced working knowledge of CRM systems and digital analytics tools
Experience in a multi-channel marketing environment
Digital Analyst Certification preferred
Google Data Analytics Professional Certificate preferred
Microsoft Certified Power BI preferred
Adobe Customer Journey Analytics (CJA) preferred

Benefits

Comp & perks

Medical, Dental, Vision plans
Adoption, Fertility and Surrogacy Reimbursement up to $10,000
Paid Time Off and Sick Leave
Paid Parental & Family Caregiver Leave
Emergency Backup Care
Long-Term, Short-Term Disability, and Critical Illness plans
Life Insurance
401k/403B with Employer Match
Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education
Student Debt Pay Down – $10,000
Pet Insurance
Legal Resources Plan
Annual discretionary bonus, subject to established system and employee eligibility criteria
Voluntary benefits
Educational assistance or student loan repayment
Paid military leave
Vacation and holiday leave