Senior Sales Executive – Large Group

Sentara Health

. Develop and execute a territory growth strategy focused on employer groups with 51+ eligible employees .

Posted 10/8/2026full-timeRemote • Florida • United StatesSenior💰 $93,350 - $136,552 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in healthcare sales, particularly within the Florida health insurance marketplace, with a strong focus on developing and executing territory growth strategies. Proven ability to cultivate relationships with brokers and consultants while managing the entire sales cycle and ensuring seamless transitions from sale to implementation.

Highest-signal resume keywords

Healthcare Sales ExperienceBroker Relationship ManagementRFP ManagementFlorida Health Insurance KnowledgeNegotiation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Cycle ManagementProposal DevelopmentNegotiationImplementation ManagementMarket Analysis

Soft Skills

Relationship BuildingCommunicationLeadership

Certifications & Qualifications

L-HILL-LIFEHIFlorida 2-40 Health Insurance LicenseFlorida 2-15 Health & Life License

Industry Keywords

Employer Group SalesBroker Distribution ChannelsHealthcare Industry TrendsFunding InnovationsCompetitive Market Activity

About the role

Key responsibilities & impact

Develop and execute a territory growth strategy focused on employer groups with 51+ eligible employees
Cultivate relationships with brokers, consultants, and employer decisionmakers to drive profitable new business
Manage the entire sales cycle from prospecting and qualification through proposal, negotiation, implementation, and close
Identify opportunities through broker partners, direct prospecting, networking, and community engagement
Meet or exceed membership, revenue, and sales growth goals
Serve as a trusted advisor to brokers, consultants, and strategic partners
Conduct regular broker visits and agency meetings throughout the territory
Educate broker partners on products, funding arrangements, network offerings, wellness programs, and value-added services
Develop and execute joint business plans with key agencies and consulting firms
Manage RFPs, ITNs, and finalist presentations from start to finish
Collaborate with underwriting, implementation, client management, and operations teams to develop competitive solutions
Present solutions to executives, HR leaders, CFOs, benefit committees, and other key stakeholders
Negotiate plan offerings and pricing strategies within established guidelines
Ensure a seamless transition from sale to implementation
Represent AvMed at industry events, professional associations, chambers of commerce, and community functions
Monitor healthcare industry trends, regulatory changes, funding innovations, and competitive market activity
Provide leadership with marketplace intelligence and competitive insights

Requirements

What you’ll need

Bachelor's degree and 7 years related experience, or HS grad and 11 years related experience
Minimum 7 years of healthcare sales experience required
Commercial employer group sales experience required
Demonstrated success selling through brokers and consultants
Experience managing RFPs, ITNs, finalist presentations, negotiations, and implementations
Strong understanding of the Florida health insurance marketplace and competitive landscape
Established relationships with broker agencies and consulting firms highly preferred
Must obtain a L-HIL or L-LIFEHI within 90 days of hire
Must obtain a Florida 2-40 Health Insurance License within 90 days of hire or the broader 2-15 Health & Life License
Valid Florida Driver's License required
Understanding of fully insured plans, level-funded solutions, self-funded programs, employer benefits strategies, broker and consultant distribution channels, RFP and procurement processes, and healthcare industry trends and competitive positioning

Benefits

Comp & perks

Medical, Dental, Vision plans
Adoption, Fertility and Surrogacy Reimbursement up to $10,000
Paid Time Off and Sick Leave
Paid Parental & Family Caregiver Leave
Emergency Backup Care
Long-Term, Short-Term Disability, and Critical Illness plans
Life Insurance
401k/403B with Employer Match
Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education
Student Debt Pay Down – $10,000
Pet Insurance
Legal Resources Plan
Annual discretionary bonus opportunity subject to established system and employee eligibility criteria
Additional compensation may include shift differentials, on-call pay, shift premiums, extra-shift incentives, or bonus opportunities