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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in business growth and relationship management within the Powersports and insurance sectors, leveraging extensive marketing knowledge to drive sales and product development. Proven ability to analyze market trends and implement effective strategies to enhance product competitiveness and distribution.
Highest-signal resume keywords
Business Growth LeadershipField Sales ExperienceConsumer Products MarketingRelationship ManagementMarketing Strategy Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business DevelopmentSales StrategyMarket AnalysisProduct DevelopmentAccount ManagementInsurance Industry KnowledgeMarketing Effectiveness MeasurementProcess ImprovementDistribution Channel ManagementConsumer Products Knowledge
Soft Skills
Exceptional CommunicationCreative Problem SolvingOrganizational SkillsGoal-Driven MindsetTime Management
Certifications & Qualifications
Bachelor’s Degree
Industry Keywords
PowersportsInsuranceMarketingPublic RelationsAffinity GroupsSpecialty ProductsMotorcycle AccountsPromotional ActivitiesBrandingConsumer Products
About the role
Key responsibilities & impact- Lead new business growth in the Powersports division
- Develop and manage relationships with specialty and independent insurance agents and affinity groups
- Prospect, develop, and maintain motorcycle-focused accounts for new business production
- Manage the assigned US territory and/or countrywide areas of responsibility
- Deliver new business sales through applicable distribution channels
- Implement effective product distribution strategies
- Oversee marketing and sales activities in the area of responsibility
- Collaborate with Product Management on motorcycle and powersports insurance product development and design
- Recommend product changes, process improvements, workflows, geographic locations, and agency/account management approaches
- Monitor industry trends and product competitiveness
- Collaborate with corporate marketing on promotional, marketing, branding, and content activities
- Measure the effectiveness of marketing activities
- Research, recommend, and establish marketing niches for motorcycle and powersports products
- Ensure systems, processes, technology, and service methods support marketing efforts
Requirements
What you’ll need- Bachelor’s degree or equivalent work experience
- 5+ years of related work experience in field sales
- Demonstrated marketing knowledge from a marketing, public relations, or communications degree or equivalent experience
- Power Sports industry experience preferred but not required
- Extensive knowledge of consumer products marketing and specialty products combined with insurance industry experience
- Ability to meet travel requirements of 25%-50% based on seasonality
- Exceptional communication, organization, creative problem solving, and selling skills
- Competitive, goal-driven mindset with desire to exceed targets and continually improve
- Ability to work independently, manage time effectively, and take ownership of results
- High level of integrity and accountability
- Centrally located with easy access to a major airport
Benefits
Comp & perks- Optional work from home on Mondays and Fridays; office collaboration Tuesday through Thursday
- Technology and tools for office and home workspace
- Dining stipend or meal allowance, depending on location
- Sentry University
- Tuition reimbursement
- Group medical, dental, and vision insurance
- Parental leave
- Pet insurance
- Caregiver leave
- Wellness resources
- HSA, FSA, and Dependent Care FSA options
- Paid Time Off
- Paid Volunteer Time Off
- 100% company match on the first 8% contributed to 401(k) each pay period
- Immediate 401(k) vesting
- Support through the Sentry Foundation and United Way