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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO and AEO reporting, data analysis, and performance measurement, with a strong focus on deriving actionable insights from organic search metrics. Proficient in utilizing various analytics tools to connect search performance with business outcomes.
Highest-signal resume keywords
SEO ReportingData AnalysisGoogle AnalyticsKPI Dashboard DevelopmentTechnical SEO
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data MiningData VisualizationStatistical AnalysisPerformance AnalysisTrend Detection
Soft Skills
Analytical SkillsWritten CommunicationOral CommunicationOrganizational Skills
Tools & Technologies
Google Search ConsoleGoogle AdWordsGoogle Tag ManagerGoogle OptimizeOptimizelyTableauExcelGoogle Data Studio
Industry Keywords
Organic Search PerformanceSEO Health SignalsConversion OpportunitiesSERP AnalysisAI-Driven Search
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Develop standard and ad hoc SEO/AEO reports and dashboards measuring organic visibility, traffic, engagement, conversion, and other KPIs
- Analyze reporting findings to detect trends, uncover insights, identify barriers, and highlight conversion opportunities
- Monitor organic search performance using Google Search Console, analytics platforms, SEO tools, automated site audits, and other data sources
- Identify meaningful performance changes and investigate potential causes and implications
- Review crawl reports, platform notifications, and SEO health signals to identify emerging issues
- Assess impact and urgency of technical concerns, escalating material issues to Technical SEO
- Incorporate lower-priority findings into ongoing reporting and recommendations
- Analyze changes in organic traffic, rankings, visibility, engagement, and conversions to identify root causes and provide data-driven insights
- Conduct search landscape, SERP, competitive, and performance analysis across traditional and AI-driven search
- Develop and maintain KPI dashboards and recurring reporting on organic performance and emerging patterns
- Measure SEO/AEO optimization impact by establishing baselines, monitoring results, and analyzing post-implementation changes
- Partner with Analytics to connect organic search performance to broader business outcomes and ensure consistent measurement
- Present findings and recommendations to SEO/AEO team members and marketing and business partners
Requirements
What you’ll need- Bachelor’s Degree in Mathematics, Computer Science, Statistics, Economics, or equivalent related work experience
- Minimum of 3 years related work experience
- Experience in data models and creating best-practice reports based on data mining, analysis, and visualization
- Strong analytical skills for clear analysis and sound data-based decision-making
- Written and oral communication skills
- Organizational skills to coordinate, request, and control data from numerous sources
- Ability to analyze large datasets
- Intermediate to advanced proficiency in Google Analytics, Google AdWords, Google Tag Manager, Google Search Console, Google Optimize, Optimizely, Tableau, Excel, and Google Data Studio
- Must not require F-1, J-1, or H-1 visa employment
Benefits
Comp & perks- Optional work from home on Mondays and Fridays; office collaboration Tuesday through Thursday
- Technology and tools provided for office and home workspace from day one
- Dining stipend or meal allowance, depending on location
- Sentry University
- Tuition reimbursement program
- Group medical, dental, and vision insurance
- Parental leave
- Pet insurance
- Caregiver leave
- Wellness resources
- HSA, FSA, and Dependent Care FSA options
- Paid Time Off
- Paid Volunteer Time Off
- 100% company match on the first 8% contributed to 401(k) each pay period
- Immediate 401(k) vesting
- Support through the Sentry Foundation, including United Way initiatives