Associate Creative Director, Performance

Sequencing

. Lead the visual identity, voice, and creative language rebrand from concept through rollout across web, product, paid, and lifecycle .

Posted 11/11/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading creative rebranding initiatives, integrating brand identity across digital platforms, and crafting performance-driven creative strategies. Proficient in utilizing AI tools and collaborating with cross-functional teams to enhance user engagement and retention.

Highest-signal resume keywords

Creative StrategyPerformance AdvertisingBrand RebrandingDigital Marketing FunnelsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

DesignVideo ProductionMotion GraphicsCreative WritingPrototypingPerformance Metrics AnalysisCreative Strategy DevelopmentLifecycle MarketingSubscription CreativeAI Tools Utilization

Soft Skills

High OwnershipAutonomyCollaborationGuidanceCommunication

Tools & Technologies

FigmaMeta AdsTikTok AdsYouTube AdsCTV Advertising

Industry Keywords

Consumer SubscriptionDTCWellnessHealthtechBiotech

About the role

Key responsibilities & impact

Lead the visual identity, voice, and creative language rebrand from concept through rollout across web, product, paid, and lifecycle
Concept, create, and iterate performance ads across Meta, TikTok, YouTube, CTV, and emerging AI-native channels
Partner with product designers to integrate the brand across ads, in-app experiences, and subscription flows
Turn complex genomic data into clear, emotional, scientifically responsible stories
Build templates, modular assets, and guidelines across acquisition, engagement, retention, and subscription
Run rapid experiments, analyze results with growth, and apply learnings to future creative
Guide internal teammates, freelancers, and agencies while remaining hands-on in art direction, writing, design, motion, prototyping, and production
Report to marketing leadership and partner with growth, lifecycle, product marketing, and product design

Requirements

What you’ll need

8+ years in creative roles
2+ years leading creative or owning a brand at a startup or growth-stage company
Proven experience leading or driving a rebrand, ideally at an earlier-stage company
Portfolio of performance creative with real results on Meta, TikTok, YouTube, or CTV in consumer subscription, DTC, wellness, or tech
Ability to show performance numbers behind creative work
Hands-on craft in design, video, motion, and creative strategy
Experience working closely with product designers to bring a brand into the product experience
Knowledge of digital marketing funnels, testing, attribution basics, and creative-driven acquisition and retention
Daily use of AI tools for image, video, motion, copy, and ideation
History of multi-year tenures
High ownership and autonomy in a fast-paced, fully remote environment
Experience leading teams, freelancers, and agencies
Familiarity with Figma and comfort prototyping in it (nice to have)
Experience with lifecycle and subscription creative, such as email, onboarding, and win-back (nice to have)
Experience in wellness, healthtech, biotech, or another category where trust and science matter (nice to have)

Benefits

Comp & perks

Comprehensive medical, dental, and vision insurance coverage
401(k) with company match
Paid time off
Paid volunteer time off
Fully remote work
Equipment provided
Internet and cell reimbursements
Parental bonding leave
Private, confidential clinical-grade whole genome sequencing for you and your immediate family