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SEA Performance Marketing Manager, Paid Search
Serviceplan Group. Responsibility for international performance campaigns from strategy through execution .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing with a strong focus on SEA/Paid Search, including campaign strategy, execution, and optimization. Proficient in analyzing KPIs and developing actionable insights to enhance campaign performance while maintaining effective client communication.
Highest-signal resume keywords
Performance Marketing ExpertiseGoogle Ads ProficiencyKPI ManagementA/B/N Testing DevelopmentClient Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingCampaign OptimizationA/B/N TestingKPI MonitoringBudget Management
Soft Skills
Customer-Centric MindsetSolution-Oriented ApproachPersuasive CommunicationProfessional Communication
Tools & Technologies
Google AdsMicrosoft AdsGoogle AnalyticsAdobe Analytics
Industry Keywords
Search CampaignsShopping CampaignsDisplay CampaignsVideo CampaignsApp Campaigns
About the role
Key responsibilities & impact- Responsibility for international performance campaigns from strategy through execution
- Direct communication with clients
- Advising on and implementing campaign optimizations in relevant tools
- Planning, managing, and optimizing Search, Shopping, Display, Video, and App campaigns
- Monitoring and managing KPIs, budgets, and performance
- Developing A/B/N and multivariate testing setups
- Evaluating test results and deriving actionable optimizations
- Preparing results for clients, including reporting and developing a clear narrative
- Close collaboration with the Team Lead and interdisciplinary specialists
Requirements
What you’ll need- Initial or extensive experience in performance marketing with a focus on SEA/Paid Search
- Customer-centric mindset and solution-oriented approach
- Confident, persuasive, and professional communication with clients and colleagues, both in day-to-day business and pitches
- Experience with Google Ads, Microsoft Ads, Google Analytics, or Adobe Analytics
- English proficiency for regular professional use
- German proficiency at C1 level or higher
- Relevant certifications are a plus but not required
Benefits
Comp & perks- Personal mentoring and digital onboarding sessions
- Internal campus-based professional development program
- Optional language courses
- Regular coaching sessions
- Flexible working hours
- Mobile office / remote working options
- Job-sharing models
- Regular after-work and team events
- Extensive sports program
- Company bicycles and e-bikes, including e-bike leasing
- Modern office in Munich’s creative district with excellent transport links
- Networking and knowledge-sharing with colleagues from international teams and diverse disciplines