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Shade Inc.

Design Generalist

Shade Inc.

. Build and own Shade’s visual identity across web, video, graphics, and more .

Posted 11/10/2026full-timeNew York City • New York • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creating and maintaining visual identities across various mediums, including web, video, and print. Proficient in design tools such as Figma and Photoshop, with a strong portfolio showcasing real projects.

Highest-signal resume keywords
Visual Identity CreationFigma ProficiencyPhotoshop ProficiencyMotion Design ExperienceGeneralist Design Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Visual IdentityWebsite DesignMarketing GraphicsProduct GraphicsPrint MaterialsOne-PagersDecksBooth DesignsBuilding Visual SystemsTypefaces Distinction
Soft Skills
CollaborationAgilityCuriosity
Tools & Technologies
FigmaPhotoshopJitterAfter EffectsIllustratorFramerClaudeLLMs
Industry Keywords
Growth-Stage StartupVisual SystemsDesign ApproachShipped Projects

About the role

Key responsibilities & impact
  • Build and own Shade’s visual identity across web, video, graphics, and more
  • Create website designs, marketing graphics, product graphics, print materials, one-pagers, decks, and booth designs
  • Potentially create animations and motion design
  • Understand Shade’s technology stack and feature launches
  • Build and maintain visual systems
  • Serve as the first and last set of eyes on work reaching millions
  • Provide a portfolio or supplementary work such as WIPs, screenshots, or Figma boards to demonstrate design approach
  • Collaborate with highly motivated, curious individuals and contribute to team skills capture

Requirements

What you’ll need
  • Experienced and agile generalist
  • Ability to work full-time as the 3rd design hire
  • Experience creating visual identity across web, video, graphics, and more
  • Generalist design experience across website, marketing graphics, product graphics, print materials, one-pagers, decks, and booth designs
  • Ability to distinguish typefaces such as Geist and Inter
  • Willingness to understand the company’s technology stack and feature launches
  • Fluency with Figma and Photoshop
  • Comfortability with Claude / LLMs
  • Bonus: motion experience with Jitter or After Effects
  • Bonus: Illustrator and Framer experience
  • Experience scaling design, ideally at a growth-stage startup
  • Experience building and maintaining visual systems
  • Live body of work showing shipped real projects, ideally across web, mobile, and print

Benefits

Comp & perks
  • Office snacks
  • Comp-ed meals
  • Full health insurance (w. dental & vision)
  • 401k with % match
  • Unlimited PTO
  • Gym membership @ Lifetime
  • Commuter cards for subway/bus