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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing campaigns tailored for rural audiences, with a strong focus on budget management, media planning, and compliance with healthcare regulations. Proven ability to lead cross-functional teams and manage vendor relationships to achieve strategic communication goals.
Highest-signal resume keywords
Integrated Marketing LeadershipBudget Management Over $1 MillionRural Health Marketing ExperienceHIPAA Compliance KnowledgeAgency and Vendor Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign DevelopmentMedia PlanningChannel AttributionOptimization TechniquesCreative Toolkit DevelopmentSMS and CRM ActivationPerformance ReportingPublic Health CampaignsMulti-Market Program LaunchMessage Architecture Maintenance
Soft Skills
Strong Writing SkillsPresentation SkillsStakeholder CommunicationStrategic JudgmentCreative Judgment
Tools & Technologies
Paid Media PlatformsSocial MediaRadioPrintDigital AdvertisingGeo-Targeted DigitalStreaming AudioConnected TVCRM SystemsPerformance Analytics Tools
Industry Keywords
Public HealthHealthcare MarketingConsumer Health PrivacyGovernment-Funded CampaignsLow-Broadband MarketsCommunity EngagementFaith-Based MessagingCivic EngagementAgricultural OutreachEmployer Networks
About the role
Key responsibilities & impact- Develop and own the Georgia AskMD message platform and master creative toolkit for rural audiences and hospital markets.
- Plan and deliver integrated prevention, screening, access, navigation, seasonal health, and preventive-care campaigns.
- Own paid and local media plans across radio, newspapers, social media, cable, connected TV, streaming audio, geo-targeted digital, and paid search.
- Deploy hyperlocal media and patient-facing materials ahead of local launches.
- Build SMS, text, and CRM activation journeys.
- Direct county-level messaging and creative adaptations for faith, civic, agricultural, and employer networks.
- Maintain consistent message architecture across paid, earned, hospital, field, and partner channels.
- Manage agencies, creative vendors, and media buyers, including scopes, budgets, and performance.
- Use testing and optimization to reduce cost per registration and report channel attribution.
- Ensure communications meet HIPAA, accessibility, plain-language, Spanish-language, state program, and CMS requirements.
- Support executive communications, DCH-facing materials, and public announcements with the Vice President.
- Document campaign templates and channel benchmarks for replication in Georgia and other states.
- Report to the Vice President, Rural Health Transformation and work closely with the Director of Rural Health Partnerships.
Requirements
What you’ll need- Bachelor’s degree in marketing, communications, public health, or a related field required; advanced degree preferred.
- 8+ years of marketing leadership experience.
- Demonstrated ownership of a combined campaign and media budget of $1 million or more.
- Experience launching place-based or multi-market consumer programs in which adoption depends on local institutions.
- Experience with rural or low-broadband markets, with radio, print, and SMS as primary channels, strongly preferred.
- Healthcare, public health, health plan, or provider marketing experience preferred.
- Familiarity with HIPAA, de-identified reporting, and consumer health privacy requirements.
- Experience with government-funded or public health campaigns preferred.
- Ability to travel regularly throughout Georgia.
- Proven leadership of integrated marketing programs combining paid media, creative, and community channels.
- Strong strategic, creative, and analytical judgment, including channel attribution and optimization.
- Ability to adapt national brand positioning for local, rural, and multicultural audiences.
- Skilled agency and vendor management.
- Strong writing, presentation, and stakeholder communication skills.
- Results-oriented approach with discipline around budgets and timelines.
Benefits
Comp & perks- Equal Opportunity Employer
- E-Verify employer