Sales Representative, Blueprint Spirits

Sheehan Family Companies

. Manage and grow sales volume within an assigned territory of on-premise and off-premise retail accounts .

Posted 11/11/2026full-timeSpringfield • Massachusetts • United StatesJuniorMid-Level💰 $50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong sales acumen in the beverage industry, with a focus on building customer relationships and executing promotional initiatives. Proficient in market analysis and competitive monitoring to drive sales growth and meet performance metrics.

Highest-signal resume keywords

Sales Experience In Beverage IndustryCustomer Relationship ManagementPromotional Program ImplementationMarket Analysis And InsightsExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Volume ManagementProduct KnowledgeMerchandisingProduct RotationCompliance MonitoringNegotiation SkillsPresentation SkillsAbility To Lift 55 LbsRoute ManagementMarket Trend Analysis

Soft Skills

Relationship BuildingFlexibilityTeam CollaborationResponsive ServiceProblem Solving

Tools & Technologies

Microsoft OfficeCRM Systems

Certifications & Qualifications

Valid Driver's License

Industry Keywords

On-Premise ChannelAlcohol DistributionHospitality IndustryCraft Beer KnowledgeSpirits KnowledgeBeverage Industry Trends

About the role

Key responsibilities & impact

Manage and grow sales volume within an assigned territory of on-premise and off-premise retail accounts
Build and strengthen long-term customer relationships through regular visits, product knowledge, and responsive service
Identify and secure new on-premise and off-premise accounts
Present and promote the beverage portfolio to drive placements and increase menu features or tap handles
Implement promotional programs, displays, and marketing initiatives in off-premise accounts
Meet and exceed sales goals, distribution targets, and performance metrics
Cover stops for a general sales representative during vacations
Ensure proper product rotation, visibility, compliance, pricing, and promotional execution
Build impactful displays and implement shelf schematics and promotional materials
Support events, tastings, and sponsorships
Merchandise an average of two accounts per day, meet delivery trucks, and help pack out orders
Provide route relief and manage assigned accounts during coverage periods
Partner with marketing and brand teams on local and regional promotional initiatives
Collaborate with operations, delivery, and merchandising teams
Monitor competitor activity, pricing, and emerging beverage-market trends
Provide market feedback and insights to management

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, or related field preferred, or equivalent experience
2+ years of sales experience in beverage, alcohol distribution, or hospitality industry preferred
Strong knowledge of the on-premise channel and local market dynamics
Excellent communication, presentation, negotiation, and relationship-building skills
Ability to work flexible hours, including evenings, weekends, and occasional events
Valid driver’s license and reliable transportation
Proficiency with Microsoft Office and CRM systems is a plus
Knowledge of craft beer, spirits, and beverage industry trends preferred
Ability to lift up to 55 lbs as needed for product handling and displays
Ability to stoop, bend, reach, and twist
Ability to perform repetitive motion while merchandising products
Comfortable with frequent travel within the assigned territory
Traveling by car throughout the assigned territory daily

Benefits

Comp & perks

Monthly commission up to $1,000 and quarterly commission up to $2,000
Over and above incentives
Cell phone subsidy of $65/month
Mileage reimbursement of $0.72/mile
Paid full-time position