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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing retail media product portfolios, including strategy development, execution, and optimization. Proficient in collaborating with cross-functional teams to enhance customer experiences and drive advertiser outcomes through data-driven decision-making.
Highest-signal resume keywords
Retail Media ExperienceProduct ManagementConversion Rate OptimisationData AnalysisAgile Team Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Roadmap DevelopmentFeature ExecutionCampaign ManagementCustomer AcquisitionFunnel Analysis
Soft Skills
Strong Communication SkillsStructured ThinkingAttention to DetailProject ManagementAbility to Manage Competing Priorities
Tools & Technologies
Google Ad ManagerDV360Google AdsMeta AdsFirebaseGoogle AnalyticsAmplitudeLookerSQLJIRA
Certifications & Qualifications
Certified Product OwnerCertified SAFe Product Owner
Industry Keywords
Retail MediaPerformance MarketingDigital MarketECommerceCustomer Data Compliance
Tech Stack
Tools & technologiesBigQueryFirebaseInvisionSQL
About the role
Key responsibilities & impact- Own the strategy, roadmap, growth and execution of the retail media product portfolio within the Rainmaker Tribe in ShopriteX
- Build customer experiences that improve advertiser outcomes, client acquisition and retention, and retail media revenue
- Manage a medium- to high-complexity, high-impact and high-visibility portfolio from discovery and benefit hypotheses through delivery, launch and ongoing optimisation
- Manage digital media, in-store media, EPOS media, campaign management, reporting and data collaboration capabilities
- Determine, scope, prioritise and manage a 12–18-month retail media portfolio roadmap aligned with Rainmaker’s strategy and OKRs
- Maintain the Now / Next / Later view and prioritised backlog
- Lead and develop the Rainmaker product team across digital media, EPOS media, in-store media and the retail media platform
- Guide Product Managers and Product Owners through discovery, planning, forecasting, delivery, launch and lifecycle management
- Translate opportunities and epics into prioritised features and detailed product specifications
- Manage feature execution and rollout across customer-facing apps, web and retail media platforms
- Work with engineering and QA to clarify requirements and ensure implementation meets specifications
- Establish processes to maximise value from ad serving, campaign management, targeting and reporting tools
- Collaborate with product, UX, engineering, analytics, growth, sales, finance and business teams
- Secure stakeholder buy-in and sign-off on specifications
- Engage executive leadership on customer-centric product concepts, commercial outcomes and portfolio decisions
- Monitor quantitative and qualitative data to identify optimisation opportunities
- Build and maintain reporting for project success, advertiser outcomes, customer satisfaction, commercial performance and campaign effectiveness
- Own the accuracy of in-app events and customer data points for analytics, targeting and conversion tracking
- Apply conversion rate optimisation and funnel analysis to improve acquisition, retention and conversion
- Validate UX/UI solutions and sign off design solutions, including copy
- Maintain portfolio governance, prioritisation and operating rhythms
- Establish scalable intake, capacity planning and delivery mechanisms
- Manage cross-product dependencies and specialist resources
- Participate in ART syncs, inspect and adapt, PI planning, system demos and continuous exploration reviews
- Coordinate dependencies, release readiness and rollout communications
Requirements
What you’ll need- Retail media, performance marketing or retail experience
- Exposure to the African digital market and customers
- Experience with retail media and advertising tools such as Google Ad Manager, DV360, Google Ads, Meta Ads, Advendio and Insider, or equivalent platforms
- Degree in Business, IT, Engineering, Computer Science, Information Systems, Marketing or another relevant field
- 8+ years’ experience in a lead product management role
- Proven success launching complex features and translating strategy into delivered products
- Relevant experience in Retail Media technology, eCommerce or mobile applications
- Experience as a Product Manager and Product Owner and leading an agile team
- Ability to formulate detailed roadmaps and execute them
- Experience collaborating with engineering, UX/design and business stakeholders to deliver complex cross-functional product initiatives
- Strong commercial acumen and business analysis skills in digitally led business development
- Understanding of retail media and advertiser outcomes
- Experience analysing data and making data-driven product decisions
- Strong understanding of conversion rate optimisation, funnel analysis and customer acquisition and retention
- Understanding of the mobile app development cycle, software development processes, technology stacks, databases, APIs and advertising/analytics integrations
- Customer, user and loyalty experience
- Knowledge of applicable legal compliance, including POPIA and requirements relevant to customer data and advertising
- Strong project management and communication skills
- Structured thinking and attention to detail
- Ability to manage competing priorities and deliver in a fast-paced environment
- Desired: Certified Product Owner / certified SAFe Product Owner
- Desired: Experience with Firebase, Google Analytics, Amplitude, Looker, SQL or Google BigQuery
- Desired: Experience with Invision, Balsamiq and Sketch, or equivalent tools
- Proficiency with MS Office, Google Suite, JIRA and Slack
- Appetite to learn new applications
Benefits
Comp & perks- Commitment to a diverse and inclusive workplace
- Employment Equity commitment when recruiting internally and externally