Freelance Publicist, Shopping & Commerce

Short Story

. Set the strategy and open doors with shopping, fashion and lifestyle editors .

Posted 10/30/2026contractRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in fashion, beauty, or lifestyle public relations, with a strong focus on securing media placements and developing strategic relationships with editors. Proficient in affiliate networks and capable of advising on effective PR strategies to enhance brand visibility.

Highest-signal resume keywords

6+ Years In Fashion PRCommerce Placements ExperienceAffiliate Network KnowledgeMedia List DevelopmentCollaboration With Executives

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Media Placement StrategyAffiliate Setup AdvisingTraffic TrackingPlacement ReportingContent Calendar Development

Soft Skills

Teaching AbilityCollaboration SkillsCommunication Skills

Industry Keywords

Fashion PRLifestyle PRShopping EditorsGift GuidesExpert Quotes

Tech Stack

Tools & technologies

Spring

About the role

Key responsibilities & impact

Set the strategy and open doors with shopping, fashion and lifestyle editors
Secure placements in shopping roundups and gift guides at priority outlets
Secure features and expert quotes in top-tier fashion and lifestyle press
Advise on affiliate setup, commissions and editor expectations
Build a ranked media list and calendar around spring, Mother’s Day, back to work and holiday
Develop the company’s stylists as go-to sources on petite fit
Track every placement with its link, traffic and signups
Work with the Short Story team so editors become familiar with the brand
Collaborate closely with the CEO, Director of Growth, and Community & Marketing Growth Operator
Deliver 8+ shopping-roundup and gift-guide placements, including at least 3 in priority outlets
Deliver 2+ top-tier fashion/lifestyle features or expert quotes
Generate new links and provide a monthly read on coverage-driven signups

Requirements

What you’ll need

6+ years in fashion, beauty or lifestyle PR
Shopping editors answer your emails today
Recent experience landing commerce placements, with examples to show
Knowledge of affiliate networks and fair commission arrangements
Ability to advise on what will and won’t land
Enjoy teaching and working alongside a coordinator to build PR skills
Ability to work approximately 10 to 15 hours a week, heavier in the first two months
Must be based in the US

Benefits

Comp & perks

Set your own schedule
Work from your own setup
Flexible freelance work arrangement