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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in HubSpot workflow architecture and marketing automation, with a strong focus on designing and optimizing email campaigns and lead scoring models. Proficient in content publishing and performance analysis within the property management and real estate sectors.
Highest-signal resume keywords
HubSpot Workflow ArchitectureLead Scoring Model DevelopmentEmail Campaign OptimizationB2B Email CopywritingWordPress Content Publishing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing AutomationSegmentation StrategiesLifecycle-Stage Email FlowsLanding Page DevelopmentEmail QA SkillsUTM TrackingA/B TestingData Hygiene MaintenanceEmail Performance AnalysisCampaign Attribution
Soft Skills
Organizational SkillsProactive CommunicationTeam Alignment
Tools & Technologies
HubSpot Marketing HubHubSpot CMSWordPressEmail Campaign Tools
Certifications & Qualifications
HubSpot Marketing Software CertificationHubSpot Email Marketing CertificationHubSpot Reporting Certification
Industry Keywords
Property ManagementReal EstateRental SoftwarePropTechLandlord/Tenant Products
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Design and build multi-branch HubSpot workflows from scratch
- Architect lead scoring models for property management buyer behavior
- Build segmentation logic based on portfolio size, unit count, market, and product line
- Design lifecycle-stage email flows covering lead nurture, trial/onboarding, activation, upsell/expansion, renewal, and win-back
- Set up HubSpot campaigns integrating emails, landing pages, forms, and assets
- Build and send newsletters, one-off emails, and nurture emails in HubSpot
- QA every email before distribution
- Maintain the marketing email calendar and coordinate sends with Customer Success
- Organize HubSpot emails, lists, and campaigns using consistent naming and foldering
- Maintain UTM tracking on emails and campaign links
- Write copy for automated email workflow sequences
- Build and publish landing pages in HubSpot CMS/page tools
- Publish blog posts and pages in WordPress
- Maintain and optimize lead nurture flows, emails, offers, and links
- Monitor email performance and recommend optimization changes
- Maintain workflow data hygiene, including list membership, enrollment/re-enrollment logic, and suppression rules
Requirements
What you’ll need- Demonstrated HubSpot workflow architecture experience; ability to design multi-branch automation from a blank canvas
- Hands-on experience building lead scoring models
- Experience building behavioral, firmographic, or lifecycle-based segmentation strategies
- Experience designing lifecycle-stage email flows from nurture through renewal
- Experience building landing pages in HubSpot's CMS or page builder tools
- Hands-on HubSpot Marketing Hub experience building emails, landing pages, and campaigns
- 3+ years in marketing automation, ideally with at least 1–2 years focused specifically on HubSpot
- Strong B2B email copywriting skills, with samples available
- Experience publishing content in WordPress
- Strong email QA skills, including identifying broken links, incorrect personalization tokens, and rendering issues
- Ability to interpret email performance data, including opens, clicks, and conversions, and make recommendations
- Organized and proactive, with communication skills to align multiple teams on a shared calendar
- Ability to work independently in a remote, asynchronous, US-hours-adjacent environment
- Philippines-based preferred
- HubSpot certification(s) preferred: Marketing Software, Email Marketing, or Reporting
- Experience in property management, real estate, rental software, PropTech, or landlord/tenant-facing products preferred
- Experience across multiple product lines or brands within one HubSpot portal preferred
- Experience with A/B testing email sequences preferred
- Experience with UTM tracking and campaign attribution preferred
- Consistent overlap with US Eastern morning hours required
Benefits
Comp & perks- Rate starts at $15 per hour
- Full-time equivalent of about 160 hours a month
- Remote work arrangement