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Senior Market Researcher
Shure Incorporated. Design and execute qualitative and quantitative research projects addressing global business and marketing questions .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and executing marketing research projects, utilizing both qualitative and quantitative methodologies to derive actionable insights. Proficient in project management, stakeholder collaboration, and effective communication of findings to influence business strategies.
Highest-signal resume keywords
Marketing ResearchConsumer InsightsQuantitative ResearchProject ManagementB2B Research
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Statistical AnalysisSPSSRPersona MappingJourney MappingData AnalysisMethodological RigorData IntegrityQualitative Research MethodsThematic Analysis
Soft Skills
Influential CommunicationCollaborative MindsetExecutive PresenceRelationship BuildingSynthesis of Complex Information
Tools & Technologies
Research PlatformsAI TechnologiesVisualization Technologies
Industry Keywords
Consumer BehaviorMarket Research Best PracticesSegmentationTargetingPositioning
About the role
Key responsibilities & impact- Design and execute qualitative and quantitative research projects addressing global business and marketing questions
- Define research objectives, methodologies, and data collection approaches
- Analyze datasets and synthesize findings into clear insights
- Deliver recommendations influencing business and marketing decisions
- Coordinate with the market analytics team to create user-friendly updates and reports
- Partner with marketing and sales stakeholders to inform planning and execution
- Apply insights to segmentation, targeting, positioning, messaging, and go-to-market decisions
- Coordinate persona and journey mapping with key stakeholders and the User Insights team
- Use leading research platforms, AI technologies, modern insight techniques, and visualization technologies
- Identify opportunities to improve research efficiency and impact
- Stay current on market research and insights best practices, tools, and innovations
- Develop presentations, reports, and summaries communicating findings
- Present insights and recommendations to cross-functional stakeholders
- Collaborate with cross-functional partners to align insights with business priorities
- Build relationships with internal stakeholders and external research partners
- Oversee project execution, including timelines, deliverables, budgets, and resources
- Coordinate with internal teams, external research vendors, and key stakeholders
- Ensure research quality, methodological rigor, and data integrity
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor’s degree in Marketing Research, Marketing, Communications, Business, or a related field
- 5+ years of progressive experience in marketing research and consumer insights
- Experience with B2B research
- Knowledge of consumer behavior, preferences, and motivations
- Knowledge of brand, communication, pricing, performance marketing, and satisfaction research
- Experience with persona and journey mapping
- Good proficiency with quantitative research and statistical analysis tools such as SPSS and R
- Familiarity with qualitative research methods, including interviews, thematic analysis, and content analysis
- Ability to synthesize complex information and communicate insights to executive and non-technical audiences
- Strong project management skills with experience managing multiple priorities and stakeholders
- Strong executive presence and influential communication style
- Collaborative mindset with the ability to lead through partnership and credibility
- Must be currently authorized to work in the United States on a full-time basis
- Shure will not sponsor applicants for work visas
Benefits
Comp & perks- Comprehensive healthcare
- Mental health plans
- Retirement savings plans
- Generous paid time off programs
- Employee discounts
- Professional development opportunities
- Work-life balance initiatives
- Employee recognition programs
- Volunteering/community involvement opportunities
- Flexible work arrangements
- Associate-first culture