In-App Marketing Program Manager

Sia

. Own delivery of in-app editorial content and marketing placements across multiple app surfaces .

Posted 10/9/2026full-timeRemote • San Francisco • California • United StatesMid-LevelSenior💰 $130,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing in-app content delivery and marketing operations, with a strong focus on coordinating cross-functional teams and improving operational workflows. Proficient in using content management systems and tools to ensure timely and efficient project execution.

Highest-signal resume keywords

Program ManagementContent Delivery ManagementCross-Functional CoordinationGenerative AI UtilizationTrafficking or Ad Operations Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Project ManagementContent OperationsMarketing OperationsCampaign ManagementAsset HandoffQuality AssurancePublishing WorkflowsDeadline TrackingHigh Volume Work OrganizationAttention to Detail

Soft Skills

Clear CommunicationFollow-ThroughDecision-MakingCollaboration

Tools & Technologies

AsanaAirtableSmartsheetJiraInternal Content Delivery Tools

Industry Keywords

In-App ContentEditorial ContentMarketing PlacementsConsumer AppsCreative Development

About the role

Key responsibilities & impact

Own delivery of in-app editorial content and marketing placements across multiple app surfaces
Coordinate priorities, dependencies, approvals, and launch dates
Build and maintain tracking systems for intake, editorial calendars, asset versions, owners, reviews, trafficking status, and launches
Translate requests into briefs, deliverables, timelines, and responsibilities
Coordinate creative development and trafficking through asset handoff, system setup, QA, approval, and go-live
Run status meetings, deadline tracking, and follow-ups across creative, agency, product marketing, brand, product, and engineering teams
Anticipate dependencies and launch risks, escalate decisions, and communicate scope, timing, and readiness changes
Clarify briefs, consolidate feedback, update trackers, check assets, and coordinate missing approvals
Turn working sessions into decisions, owners, and next steps
Improve processes through templates, clearer handoffs, and automation
Use AI to improve intake triage, tracker updates, status reporting, and meeting follow-ups while validating outputs
Learn internal in-app content delivery and campaign management tools and document repeatable processes

Requirements

What you’ll need

4–8 years of experience in program or project management, marketing operations, content operations, trafficking, or campaign operations
Direct responsibility for programs delivered within consumer apps
Demonstrated experience managing in-app content, editorial, or marketing delivery across multiple placements or surfaces
Experience delivering content inside the app, beyond campaigns that promote an app externally
Track record of organizing and shipping a high volume of concurrent work
Hands-on familiarity with content delivery or campaign management systems and workflows covering asset handoff, setup, QA, approvals, and publishing
Trafficking or ad operations experience strongly preferred
Exceptional attention to detail and follow-through
Experience managing cross-functional partners on deadlines without direct authority
Clear, concise communication across creative, product marketing, brand, product, and engineering teams
Ability to learn unfamiliar internal tools quickly and work comfortably with technical partners
Hands-on experience using generative AI to improve operational workflows
Experience with Asana, Airtable, Smartsheet, or Jira
Must be legally authorized to work in the United States at the time of application and throughout employment
Position is not eligible for employment visa sponsorship now or in the future
Candidates should reside within a reasonable commuting distance of a Sia office or approved coworking location

Benefits

Comp & perks

Annual Performance Bonus
Medical, dental, and vision
Company-paid life and AD&D
Voluntary supplemental insurance and EAP
401(k) with company match and immediate vesting
HSA and FSA options
College savings and student loan repayment programs
Paid parental leave
Generous PTO
Nine company holidays and one floating holiday
Cell phone stipend
Well-being and professional development programs