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Sia

Web Marketing Program Manager – Contract

Sia

. Own intake, planning, prioritization, and delivery of web initiatives across a consumer marketing website .

Posted 11/4/2026full-timeRemote • San Francisco • California • United StatesMid-LevelSenior💰 $70 - $85 per hourWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in managing complex web initiatives, including project planning, stakeholder communication, and performance measurement. Proficient in SEO fundamentals, content strategy, and utilizing data insights to drive web marketing effectiveness.

Highest-signal resume keywords
Web Program ManagementSEO FundamentalsProject Brief DevelopmentCross-Functional Team LeadershipWeb Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Web MarketingDigital MarketingWeb StrategyLanding Page StrategyContent StrategyInformation ArchitectureUser JourneysConversion Best PracticesPerformance MeasurementRisk Mitigation
Soft Skills
Stakeholder CommunicationPrioritizationDependency ManagementNavigating AmbiguityDecision Making
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Consumer MarketingOperational ProcessesGovernance FrameworksKPI MonitoringMarketing Funnel

About the role

Key responsibilities & impact
  • Own intake, planning, prioritization, and delivery of web initiatives across a consumer marketing website
  • Drive projects independently from intake through launch
  • Develop project briefs, requirements, timelines, stakeholder communications, and launch plans
  • Lead cross-functional teams across product marketing, design, engineering, analytics, SEO, legal, brand, and other functions
  • Manage multiple concurrent workstreams, competing priorities, dependencies, and evolving business needs
  • Align roadmap priorities, resourcing, tradeoffs, and strategic direction with the Consumer Marketing Web Lead
  • Identify risks, dependencies, and blockers and drive their resolution
  • Identify opportunities to improve site performance, user experience, operational efficiency, content effectiveness, SEO, and web program maturity
  • Conduct audits, analyses, and research to inform optimization and roadmap investments
  • Drive scalable process improvements and establish operational processes, documentation, and governance frameworks
  • Translate marketing and business objectives into web recommendations and project plans
  • Evaluate requests based on business impact, user experience, technical feasibility, SEO, analytics, brand standards, and site health
  • Contribute to roadmap planning and prioritization
  • Define success metrics and measurement approaches with stakeholders
  • Serve as primary contact for assigned initiatives and maintain project momentum
  • Consolidate feedback, facilitate decisions, and communicate recommendations, risks, dependencies, and progress
  • Lead recurring project communications, stakeholder reviews, and status updates
  • Monitor KPIs, identify trends and improvement areas, and partner on reporting and measurement frameworks
  • Communicate performance outcomes and translate data into actionable next steps

Requirements

What you’ll need
  • 5–8 years of experience in web marketing, digital marketing, web strategy, web program management, consulting, agency, or related roles
  • Proven experience managing complex, cross-functional web initiatives from planning through launch
  • Experience developing project briefs, timelines, requirements, stakeholder communication plans, and implementation strategies
  • Strong understanding of the full marketing funnel, including acquisition, engagement, conversion, and retention
  • Experience with landing page strategy
  • SEO fundamentals and optimization
  • Content strategy and information architecture
  • User journeys and conversion best practices
  • Website governance and operational processes
  • Web analytics and performance measurement
  • Experience using data and insights to inform recommendations, prioritization, and optimization
  • Strong project and program management skills, including prioritization, dependency management, stakeholder communication, and risk mitigation
  • Experience collaborating with marketing, product marketing, design, engineering, analytics, legal, and brand teams
  • Ability to independently navigate ambiguity, make recommendations, and drive initiatives to completion
  • Bachelor's degree required
  • AI fluency across drafting, synthesis, and analysis; ability to think in agents and automation
  • U.S. work authorization without requiring current or future visa sponsorship

Benefits

Comp & perks
  • Remote work available
  • Full-time 40-hour workweek through December 31, 2027
  • W2 employment
  • Professional and cultural immersion opportunities
  • Professional growth and development opportunities
  • Inclusive workplace culture
  • Equal opportunity employment