Lead Product Manager, Marketplace AdTech

Sidecar Health

. Own strategy and roadmap for the provider platform, taking it from MVP to a commercial-grade, self-serve product .

Posted 11/5/2026full-timeRemote • United StatesSenior💰 $200,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management with a focus on developing two-sided marketplaces and business-facing platforms. Proficient in defining marketplace metrics, managing interdependent workstreams, and navigating regulatory requirements such as HIPAA.

Highest-signal resume keywords

Product Management ExperienceMarketplace DevelopmentSQL ProficiencyAdvertising Product DevelopmentRegulatory Compliance Navigation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Roadmap DevelopmentData AnalysisMarketplace Metrics DefinitionCampaign CreationBilling ManagementUser Experience DesignVendor EvaluationSelf-Serve Product DevelopmentInterdependent Workstream ManagementMVP to Commercial Grade Transition

Soft Skills

Cross-Functional LeadershipCommunication SkillsStrategic ThinkingProblem-SolvingCollaboration

Certifications & Qualifications

Bachelor's DegreeMaster's Degree

Industry Keywords

HealthcareHealth InsuranceMarketplaceAdvertisingPrice TransparencyHIPAA ComplianceStartup ExperienceSelf-Serve Campaign ToolsBusiness-Facing WorkflowsProvider Acquisition

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own strategy and roadmap for the provider platform, taking it from MVP to a commercial-grade, self-serve product
Define the provider profile as the system of record for a provider's presence, including claiming and verification, practices and providers, services and pricing, and ongoing data upkeep
Design the provider promotion product from scratch, including campaign creation, placements, budgets, pricing models, reporting, and billing, and take it from display to monetization
Define advertiser and placement policy with Legal and Compliance
Define marketplace health metrics across supply and demand
Drive provider acquisition and activation with Provider Strategy and Marketing
Partner with Member Product, Search, Data, and Engineering to connect provider profile, pricing, and ad data to the member app experience
Make build vs. buy decisions for ad serving, billing, identity verification, and data vendors
Navigate HIPAA, advertising, and price transparency requirements and turn them into buildable requirements
Write rigorous PRDs and sequence an interdependent roadmap with Engineering, Design, and executive stakeholders
Lead a cross-functional pod and help grow the product team

Requirements

What you’ll need

Must reside in California, Washington or Oregon for consideration
This position is not eligible for visa sponsorship or transfers
8+ years of product management experience, including leading products or other PMs
Strong preference: owned a two-sided marketplace or business-facing platform, with hands-on experience in seller or supplier onboarding, profile or listing products, and discovery
Preferred: built advertising or monetization products (self-serve campaign tools, sponsored listings, billing, measurement)
Nice to have: healthcare, health insurance, or another regulated domain; equally interested in strong marketplace PMs from other complex domains
Experience taking a product from MVP to commercial grade, including self-serve experiences, billing, and support
A flywheel mindset: ability to articulate how each side of a marketplace pulls the other, and define metrics that prove it is spinning
Demonstrated ability to define marketplace metrics and run experiments
Strong sense of design and UX for data-dense, business-facing workflows
Proficiency in SQL for independent data analysis
Experience partnering with engineering on build vs. buy vs. integrate decisions, including vendor evaluation
Ability to manage many interdependent workstreams and communicate sequencing tradeoffs to engineering, operations, and executive stakeholders
Startup or 0-to-1 builder experience is a strong plus
Bachelor's or Master's degree in a related field, or equivalent practical experience

Benefits

Comp & perks

Competitive salary
Bonus opportunity
Equity package
Comprehensive Medical, Dental, and Vision benefits
A 401k retirement plan
Paid vacation and company holidays
Opportunity to make an impact at a rapidly growing mission-driven company transforming healthcare in the U.S.