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Associate Press Secretary
Sierra Club. Plan and implement communications strategy for the Sierra Club in a portfolio of states .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic communications, media outreach, and relationship building with stakeholders, while effectively managing competing priorities and executing creative media tactics. Proficient in media tracking tools and possesses a strong understanding of environmental issues.
Highest-signal resume keywords
Strategic CommunicationsMedia OutreachRelationship BuildingMedia Tracking ToolsEnvironmental Issues Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media MessagingPress Release DevelopmentOp-Ed WritingAudio/Video ProductionCreative Tactics Execution
Soft Skills
Excellent Writing SkillsVerbal Communication SkillsCollaborative ApproachRelationship ManagementTraining and Coaching
Tools & Technologies
CisionMedia Outreach Tools
Industry Keywords
Public RelationsEnvironmental LawConservation CampaignsEnergy IssuesClimate Issues
About the role
Key responsibilities & impact- Plan and implement communications strategy for the Sierra Club in a portfolio of states
- Serve as liaison across internal teams, committees, external partners, and stakeholders
- Track media coverage of relevant issues
- Develop and execute long-term and rapid-response media outreach plans
- Develop media messages, op-eds, press releases, video/audio, talking points, and other materials
- Coordinate media events and localize federal agency media opportunities
- Create strategic media responses to relevant reports, Environmental Law Program work, and external developments
- Contribute to staff strategy meetings and stay current on conservation campaigns and political developments
- Build relationships with local, regional, and trade reporters and influencers
- Pitch stories and connect reporters with spokespeople
- Train and coach state-based staff and volunteers in strategic communications
- Identify, train, and place compelling spokespeople
- Support staff, volunteers, and partners with media training, messaging guidance, and interview preparation
Requirements
What you’ll need- Professional experience as a journalist, media liaison, spokesperson, press secretary, or in another public-relations role
- Understanding of best practices for using media to advance organizational goals
- Excellent writing and verbal communications skills
- Ability to interact cooperatively and effectively with internal and external partners
- Ability to build strong relationships with staff, volunteers, and stakeholders
- Demonstrated knowledge of energy, lands, and/or climate issues and relevant media landscape
- Experience executing creative tactics including audio/video, podcasts, projections, murals, performance art, and advertising
- Ability to build alignment between stakeholders while project managing competing priorities
- Proficiency with Cision and/or other media outreach and tracking tools
- Spanish language proficiency preferred
- Commitment to continuously deepening understanding of systems of oppression through study, openness, and humility
- Constructive, collaborative, and growth-oriented approach
Benefits
Comp & perks- Medical coverage
- Dental coverage
- Vision coverage
- Retirement savings 401(k) plan
- Collective bargaining unit representation
- Visa sponsorship may be available when certain criteria are met