Director of Social Media

Sierra Club

. Lead the creative development and delivery of Sierra Club’s social media identity, including voice, visual style, creative content, and platform strategies .

Posted 9/23/2026full-timeRemote • United StatesLead💰 $140,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing innovative social media strategies, managing teams, and fostering engagement through data-informed content creation. Proficient in social media governance, analytics, and training to enhance brand standards and best practices.

Highest-signal resume keywords

Social Media Strategy DevelopmentTeam Management and LeadershipData-Informed Content StrategiesSocial Media Analytics and ReportingGovernance Structure Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementContent DevelopmentProject ManagementData AnalysisCreative Tool ProficiencySocial Media SchedulingInfluencer EngagementCampaign DevelopmentCrisis Response StrategiesAudience Engagement Insights

Soft Skills

Coaching and AdvisingCollaborationCommunicationOrganizationAttention to Detail

Tools & Technologies

FacebookInstagramTwitterLinkedInYouTubeTikTokRedditSubstackAnalytics SoftwareMonitoring Software

Industry Keywords

Environmental MovementSocial Justice AdvocacyCreative CampaignsPop Culture TrendsCommunity Growth

About the role

Key responsibilities & impact

Lead the creative development and delivery of Sierra Club’s social media identity, including voice, visual style, creative content, and platform strategies
Coach and advise organizational leaders and stakeholders on social strategy
Track industry trends, breakthrough creative campaigns, pop culture, and current events to create timely content
Balance multiple issues and shifting priorities while maintaining a unified organizational voice
Develop visual and story-based content across social media platforms
Drive content strategies that foster engagement and community growth
Develop and manage a team of strategists, creatives, and content developers
Foster innovation, collaboration, accountability, professional development, and project management opportunities
Set and achieve programmatic goals integrating marketing, fundraising, storytelling, list growth, crisis response, influencer engagement, and organizing tactics
Develop data-informed strategies and track and report audience, content, and platform engagement insights
Produce monthly and quarterly social media reporting
Develop and support social media governance structures, processes, intake, scheduling, and review procedures
Train internal staff, chapters, and volunteers on social media best practices and brand standards
Manage contracts and projects with external vendors
Work occasional weeknight and weekend hours due to the 24-hour news cycle

Requirements

What you’ll need

Proven track record of managing people, projects, and social media platforms
Experience doing top-to-bottom work required of a Social Media team
Demonstrated ability to direct a team to successful outcomes and perform hands-on work as needed
Innovative, story-based social media and change-making strategies
Technical skills and creative tool proficiencies
Proven history of developing social media processes and infrastructure
Experience developing and executing qualitative and quantitative data-informed strategies
Experience navigating competing priorities with internal and external stakeholders
Significant management experience
Ability to communicate, coach, and support teams
Experience creating governance structures for social programming and training content creators on best practices and brand standards
Deep expertise with Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Reddit, and Substack
Robust knowledge of social media scheduling, monitoring, analytics, and reporting software
Effective equity analysis and practice
Sophisticated understanding of group dynamics and their impact on supervisory relationships, organizational culture, partnerships, campaigns, and coalition work
Experience in the environmental movement or social justice advocacy space (strongest candidates)
Influencer cultivation and partnership experience (strongest candidates)
Existing influencer partnerships (strongest candidates)
Strong organization, prioritization, timeliness, and attention to detail

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Retirement savings 401(k) plan
Competitive salary package commensurate with skills and experience
Visa sponsorship for nonimmigrant and immigrant visas when certain criteria are met