Senior Manager of Sales

Siete Family Foods

. Lead Sales with Target across all Siete temperature states and categories .

Posted 10/3/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading sales strategies and executing promotional plans within the CPG food and beverage sector, with a strong focus on relationship management and data analysis to drive revenue growth and brand visibility.

Highest-signal resume keywords

5+ Years Selling ExperienceCPG Food/Beverage ExperienceRelationship Management with RetailSyndicated Data KnowledgeDirect Selling Experience with Target

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentPromotion ExecutionMarket AnalysisSales Order ForecastingCompetitive Intelligence

Soft Skills

Relationship BuildingCollaborationAdvocacyCommunication

Tools & Technologies

SPINSNielsenCircanaTarget Systems

Industry Keywords

CPGFood and BeverageRetailGroceryTrade Spend Management

About the role

Key responsibilities & impact

Lead Sales with Target across all Siete temperature states and categories
Create strategies, plans, and selling stories to support Siete’s distribution goals with every shelf revision and transition
Ensure shelf placement enables brand awareness goals and maximizes on-shelf availability
Build and execute competitive promotion and display strategies to achieve net revenue goals and drive Target’s category performance
Partner with Siete Shopper Marketing to create a Roundel plan supporting Siete and Target’s business goals
Own the sales order forecast and collaborate with Sales Planning and Demand Planning to measure progress to plan
Represent and advocate internally for Target’s needs, aligning with wellness, newness, and seasonal growth pillars
Develop, maintain, and elevate relationships with Target team members
Manage customer trade spend within annual spending guidelines
Partner with Target procurement to minimize out-of-stocks and ensure display readiness
Monitor broker performance against annual objectives and develop broker representatives into brand experts
Coordinate with cross-functional leaders and event planners for large Target meetings and high-level events
Analyze and report market conditions, promotion execution, customer issues, and competitive intelligence
Represent Siete at industry conferences and trade events
Travel up to 15% and attend trade shows

Requirements

What you’ll need

5+ years relevant selling experience
Prior experience in CPG food/beverage is a must
Relationship experience with retail/grocery, brokers, distributors, etc.
Strong knowledge of Syndicated Data (SPINS, Nielsen, Circana, etc.)
Direct selling experience with Target and WM preferred
Target systems experience preferred