Director of Product Marketing

Signal & Strand

. Define and own the global product marketing strategy across the product portfolio .

Posted 10/4/2026full-timeLos Angeles • California • United StatesLead💰 $175,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in global product marketing strategy, overseeing product launch budgets, and leading senior teams. Proficient in translating consumer insights into effective product positioning and ensuring alignment with growth and brand objectives.

Highest-signal resume keywords

Global Product Marketing StrategyProduct Launch Budget ManagementECommerce ExpertiseStakeholder InfluenceTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingProduct Launch ManagementGovernance ModelsKPI DefinitionOKR Oversight

Soft Skills

Strategic PartnershipDecision-MakingCommunication

Tools & Technologies

Amazon

Industry Keywords

Consumer ElectronicsGlobal TechnologyProduct PositioningConsumer Insights

About the role

Key responsibilities & impact

Define and own the global product marketing strategy across the product portfolio
Establish governance models for consistency, clarity, and disciplined decision-making
Own global product narratives and messaging architecture
Own the global go-to-market framework for new product introductions and major line extensions
Oversee product launch budgets and investment decisions
Partner with Growth/Revenue and Brand teams to align launch investments with consumer journeys
Review and approve launch plans for scale and ROI
Translate consumer and competitive insights into differentiated positioning
Ensure product value propositions balance emotional and functional benefits
Partner strategically with Product, Brand, Growth, and Regional teams
Maintain dotted-line alignment with regional commercial leadership
Build and lead a senior global product marketing organization
Establish scalable processes and clear ownership
Define and oversee KPIs and OKRs for product launches
Evaluate product launch performance against investment and outcomes

Requirements

What you’ll need

12+ years of experience in product marketing, ideally within a global technology or consumer electronics manufacturing environment
Experience owning or governing product launch budgets
Strong understanding of eCommerce, including Amazon
Proven ability to influence senior stakeholders
Experience building and leading senior teams

Benefits

Comp & perks

Performance-based bonus aligned with level and experience
Hybrid work model
Regular in-office collaboration
Travel as needed