Regional Marketing Specialist

Signaturit Group

. Design, plan, and execute field marketing programs, including events, webinars, trade shows, roundtables, and partner activities, to generate qualified pipeline in the Italian market .

Posted 9/17/2026contractNaples • ItalyJuniorMid-Level💰 €28,000 - €33,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in field marketing and demand generation, with a strong focus on planning and executing marketing events that drive measurable results. Proficient in managing marketing budgets, analyzing campaign performance, and localizing content for the Italian market.

Highest-signal resume keywords

Field Marketing ExperienceDemand GenerationEvent Planning and ExecutionCRM and Marketing Automation ProficiencyB2B/SaaS Marketing Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance MeasurementMarket AnalysisBudget ManagementProject ManagementLead Generation

Soft Skills

Collaborative AttitudeAnalytical MindsetProactive ApproachStakeholder Management

Tools & Technologies

SalesforceHubSpotMarketing Operations Tools

Industry Keywords

B2B MarketingSaaSItalian MarketEvent ManagementAccount-Based Marketing (ABM)

About the role

Key responsibilities & impact

Design, plan, and execute field marketing programs, including events, webinars, trade shows, roundtables, and partner activities, to generate qualified pipeline in the Italian market
Own the Italian Marketing Plan
Partner with the Sales team in Italy to align marketing activities with sales targets and account priorities, including ABM where relevant
Localize and adapt regional/global campaigns, content, and messaging for the Italian audience
Manage the end-to-end lifecycle of local events, including budget, logistics, vendor management, on-site execution, and post-event follow-up
Track, measure, and report campaign performance, including leads, pipeline influence, and ROI, using marketing operations tools and CRM data
Conduct competitive intelligence and market analysis for Italy
Manage the local marketing budget
Collaborate with Regional Marketing colleagues across Southern European markets
Build and maintain relationships with associations and partner organizations to expand brand presence

Requirements

What you’ll need

2/4 years of experience in field marketing or demand generation, ideally in a B2B/SaaS or technology environment
Fluent in Italian and English required; Spanish is a plus
Proven track record of planning and executing marketing events and campaigns that generate measurable pipeline results
Experience working with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, or similar)
Strong project management skills, with the ability to manage multiple initiatives and stakeholders simultaneously
Analytical mindset, comfortable reporting on marketing KPIs and translating data into actionable recommendations
Willingness to travel within Italy and occasionally across Southern Europe for events and customer/partner meetings
A proactive, collaborative attitude and comfort operating in a matrixed, multi-country organization

Benefits

Comp & perks

Flexible hybrid work set up
7€ meal Voucher
Fixed term contract - 12 months