Director, Lifecycle Marketing

Sila Services

. Lead the strategy, development, and execution of customer engagement and retention programs across Sila Services' family of brands .

Posted 11/10/2026full-timeKing of Prussia • Pennsylvania • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing and CRM marketing, with a strong focus on developing and executing customer engagement strategies that drive retention and revenue. Proficient in managing marketing automation workflows and analyzing campaign performance across multiple brands and locations.

Highest-signal resume keywords

Lifecycle MarketingMarketing Automation WorkflowsCustomer SegmentationEmail And SMS CampaignsAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Journey MappingCampaign Performance TrackingRevenue AttributionPersonalization StrategiesLead NurturingCross-Selling CampaignsMembership Renewal ProgramsDatabase ManagementMarketing Best PracticesSOP Development

Soft Skills

Excellent CommunicationCollaboration SkillsInfluencing TeamsLeadership ExperienceTraining And Support

Tools & Technologies

Marketing Automation PlatformsServiceTitanCRM IntegrationsEmail Marketing ToolsSMS Marketing Tools

Certifications & Qualifications

Bachelor's DegreeAdvanced Degree Preferred

Industry Keywords

Home ServicesHVACPlumbingElectrical ServicesField ServicesFranchise OperationsMulti-Location BusinessesTCPA Regulations

About the role

Key responsibilities & impact

Lead the strategy, development, and execution of customer engagement and retention programs across Sila Services' family of brands
Develop and implement consistent customer journeys from initial lead engagement through service follow-up, repeat business, and customer reactivation
Identify opportunities to improve conversion, retention, and customer lifetime value
Build and execute email, SMS, and other customer communication campaigns
Partner with sales and operations teams to improve lead follow-up and customer engagement
Build, manage, and optimize automated workflows for lead nurturing, cross-selling, membership renewals, and customer win-back campaigns
Develop targeted campaigns promoting additional HVAC, plumbing, and electrical services
Create membership onboarding, engagement, and renewal programs
Use customer behavior, service history, and segmentation for personalized messaging
Develop content calendars and communication strategies around customer needs and seasonal opportunities
Create campaigns around seasonal maintenance, weather preparation, homeownership milestones, and other customer events
Establish marketing best practices, SOPs, templates, and campaign playbooks across 40+ brands
Balance company-wide standards with individual market needs
Train and support local marketing and operations teams on campaign execution and optimization
Collaborate with regional and local leadership to improve adoption and performance
Own and optimize marketing automation platforms, workflows, integrations, segmentation, and database management
Evaluate marketing tools to improve efficiency, reduce costs, and standardize processes
Partner with IT and Operations on accurate customer data and CRM integrations
Maintain email and SMS deliverability, database hygiene, and compliance
Track lifecycle marketing metrics including retention, membership renewals, cross-sell revenue, and customer lifetime value
Measure engagement, conversion, and revenue attribution
Build dashboards and reporting for marketing performance
Partner with Finance and leadership to evaluate campaign ROI and identify improvements
Report to the Chief Marketing Officer (CMO)

Requirements

What you’ll need

10+ years of experience in lifecycle marketing, CRM marketing, marketing operations, or marketing automation
At least 3 years of leadership experience
Strong hands-on experience building and managing marketing automation workflows and campaigns
Proven success developing email, SMS, and other customer engagement campaigns that drive measurable revenue
Experience mapping customer journeys and improving conversion, retention, and engagement
Ability to develop scalable marketing programs across multiple locations, brands, or business units
Strong analytical skills with experience tracking campaign performance, customer lifetime value, and revenue attribution
Experience with customer segmentation, personalization, and automated campaign triggers
Excellent communication and collaboration skills, with the ability to influence teams across multiple business units
Bachelor's degree or equivalent relevant professional experience
Preferred: experience in home services, HVAC, plumbing, electrical, field services, franchise operations, or other multi-location consumer businesses
Preferred: experience with ServiceTitan, particularly ServiceTitan Marketing Pro
Preferred: background developing membership, maintenance plan, or recurring service marketing programs
Preferred: knowledge of SMS marketing compliance, including TCPA regulations
Advanced degree preferred

Benefits

Comp & perks

Competitive compensation
Comprehensive medical, dental, and vision benefits
401(k) retirement plan
Paid time off and holidays
Professional development and career growth opportunities
A collaborative, people-first culture
The opportunity to build and lead marketing programs that directly impact business growth