Director, Omnichannel CRM, Email Marketing

Simon Property Group

. Lead Simon’s omnichannel CRM strategy and roadmap across email, SMS, push and Wallet .

Posted 10/26/2026full-timeIndianapolis • United StatesLead💰 $80,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading omnichannel CRM strategies, managing budgets, and optimizing customer journeys across various channels. Proven ability to analyze performance metrics and provide actionable insights to drive growth and engagement.

Highest-signal resume keywords

Omnichannel CRM StrategyLifecycle Email MarketingTeam LeadershipData AnalysisAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM Performance AnalysisJourney MappingCampaign ManagementBudget ManagementPersonalization Strategy

Soft Skills

MentoringGoal-SettingPerformance ManagementProject PrioritizationCommunication

Tools & Technologies

AttentiveZeta GlobalAirshipEmail Marketing PlatformsMarketing Technology Evaluation

Industry Keywords

Loyalty ProgramsE-Commerce MarketingRetail MarketingCustomer Data StrategyAgency Management

About the role

Key responsibilities & impact

Lead Simon’s omnichannel CRM strategy and roadmap across email, SMS, push and Wallet
Develop acquisition, onboarding, retention and reactivation journeys, including Simon+ loyalty journeys
Manage CRM budget, technology investments and agency investments
Lead, develop and mentor the CRM and email team, including hiring, goal-setting and performance management
Stay close to execution and build journeys or launch messages when needed
Ensure clarity and consistency across Simon+ loyalty journeys and channels
Drive growth of owned audiences and opt-ins through sign-up journeys, Wi-Fi, ShopSimon.com, center capture and retailer campaigns
Lead customer data and personalization strategy and run preference-data collection campaigns
Define performance metrics, own dashboards and present insights and recommendations to leadership
Partner with social, digital, center, Simon+ and retailer marketing teams
Evaluate new marketing technology and contribute to enterprise marketing planning
Partner with Simon+ and ShopSimon.com teams, center marketing and agency partners to deliver measurable business results

Requirements

What you’ll need

B.A. or B.S. in Marketing or related field
10+ years of lifecycle email marketing or multi-channel CRM experience
3+ years leading teams
Track record leading an omnichannel CRM strategy, budget and results at scale
Skilled at mapping, simplifying and optimizing loyalty or membership journeys across channels
Strong analytical skills, including analyzing CRM performance trends and turning data into clear recommendations for leadership
Proven experience with Attentive, Zeta Global, Airship (formerly Urban Airship), Badge or related systems
Ability to set up journeys or send messages when needed
Strong command of segmentation and audience targeting
Experience managing agency and technology vendor relationships
Ability to manage and prioritize multiple projects on tight deadlines
Loyalty or membership program and e-commerce or retail marketing experience is a plus

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
401(k)
Life and AD&D insurance
Disability insurance
Flexible spending accounts
Paid time off