Regional Sales Manager – Central or Natural Channel

Simple Mills

. Drive sales growth, expand distribution, strengthen customer partnerships, and lead broker relationships.

Posted 11/7/2026full-timeChicago • Illinois • United StatesMid-LevelSenior💰 $95,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing sales plans, managing key customer relationships, and leveraging data insights to drive sales growth in the consumer packaged goods industry. Proficient in collaborating with cross-functional teams and utilizing trade management tools to optimize performance.

Highest-signal resume keywords

Sales Plan DevelopmentKey Account ManagementSyndicated Data AnalysisBroker Relationship ManagementRetail Customer Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ForecastingBusiness AnalysisTrade Spending ManagementPromotional ExecutionCategory Insights

Soft Skills

Strong Communication SkillsOrganizational SkillsProblem-Solving AbilityInitiativeAttention to Detail

Tools & Technologies

ConfidoNielsenIRISPINSMicrosoft Excel

Industry Keywords

Consumer Packaged GoodsNatural ProductsFood and BeverageRetail DistributionRegional Sales Management

About the role

Key responsibilities & impact

Drive sales growth, expand distribution, strengthen customer partnerships, and lead broker relationships.
Own key customer relationships and develop and execute sales plans.
Develop annual sales plans for revenue, volume, distribution, and profitability objectives.
Use strategic planning, forecasting, and business analysis to identify opportunities and risks.
Lead, train, and develop broker partners; establish expectations and drive accountability.
Support new item launches, shelving, merchandising, pricing, promotional execution, and retailer-specific objectives.
Build strategic partnerships with key retail customers.
Present products to retail decision-makers, secure new distribution, expand assortment, and grow existing business.
Use sales data, syndicated data, category insights, and customer-specific opportunities to create sales recommendations.
Develop and manage customer-specific trade spending and shopper marketing plans.
Use Confido and other trade management tools to manage investments and evaluate performance.
Drive execution across launches, shelf placement, merchandising, pricing, promotional compliance, and in-store visibility.
Monitor sales performance, distribution, velocity, category trends, competitive activity, and market changes.
Translate business and market information into actionable insights.
Collaborate with Marketing, Category Management, Revenue Growth Management, Demand Planning, Supply Chain, Finance, and other internal teams.
Represent Simple Mills at retailer meetings, trade shows, customer events, festivals, demonstrations, and other industry opportunities.
Perform other duties as assigned.

Requirements

What you’ll need

Bachelor’s degree or an equivalent combination of education and relevant professional experience.
Approximately 3–5 years of demonstrated sales experience, preferably within consumer packaged goods, natural products, food and beverage, or a related industry.
Experience managing key retail accounts, regional customers, natural and specialty retailers, or a comparable customer portfolio.
Ability to operate strategically and tactically in a high-energy, fast-paced environment.
Experience developing and executing sales plans, forecasts, customer strategies, and business-growth initiatives.
Experience leading, managing, or partnering closely with external broker networks.
Ability to establish strong relationships with retail customers, broker partners, and internal cross-functional teams.
Working knowledge of syndicated data platforms such as Nielsen, IRI, or SPINS.
Ability to use consumer, customer, category, and sales data to develop sales presentations.
Experience presenting recommendations and sales opportunities to internal stakeholders and external customers.
Strong organizational skills and ability to manage multiple competing priorities.
Strong written and verbal communication skills.
Ability to work independently, demonstrate initiative, solve problems, and maintain attention to detail.
Proficiency with Microsoft Word, Excel, and PowerPoint.
Willingness and ability to travel based on assigned customers, region, and business needs.
Willingness to travel to the Simple Mills Chicago office when necessary.
Passion for natural food and healthy eating.
Natural Channel opportunity: experience with natural, specialty, or independent retailers; NCG and INFRA; natural products industry; distribution and velocity in natural and specialty retail.
Central Region opportunity: experience managing regional retail accounts within the Central United States; territory or regional sales plans; growing retail accounts and securing new distribution; Central retail landscape and multi-state broker relationships.

Benefits

Comp & perks

Be a Change-Maker: Play a key role in redefining the food industry, crafting products that nourish people and contribute to a healthier planet.
Thrive in a Mission-Driven Community: Work alongside a dynamic team of innovators and food lovers committed to positive change and bold ideas.
A Workplace Where You Belong: Inclusive environment where every voice is heard, valued, and empowered.
A Culture of Integrity and Impact: Ethical practices, responsible sourcing, and decisions that drive positive change.
Grow with People-First Leadership: Mentorship, collaboration, and long-term success support.
Continuous Learning & Development: Hands-on training, innovative learning platforms, and career growth opportunities.
Annual bonus opportunity.
Holistic health, financial, and wellness programs.
Time off approach designed to support rest and recharge.
Lifestyle perks and innovation shipments.
Remote working may be considered for qualified candidates from a designated location in the United States if willing and able to travel regularly to the Chicago office.
Sufficient internet access to support video conferencing.