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SINE Digital

Senior Paid Media Manager

SINE Digital

. Lead end-to-end Paid Search and Paid Social campaign delivery, ensuring campaigns are planned, built, launched and optimised accurately and on time.

Posted 10/8/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates extensive expertise in Paid Search and Paid Social campaign management, with a strong focus on performance analysis, optimization, and client strategy alignment. Proven ability to lead teams, manage budgets, and implement best practices across digital marketing channels.

Highest-signal resume keywords
Paid Search Campaign ManagementPaid Social Campaign ManagementGoogle Ads ExpertisePerformance AnalysisTeam Leadership and Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Campaign PlanningCampaign OptimizationTroubleshootingReportingPerformance AnalysisGA4Budget ManagementQuality Assurance StandardsAudience AnalysisKeyword Analysis
Soft Skills
Strong CommunicationProactive CollaborationOrganizational Skills
Tools & Technologies
Google AdsMicrosoft AdsMetaTikTokSnapchatRedditPinterestAutomation ToolsAI Tools
Industry Keywords
Paid MediaSEOClient StrategyCampaign DeliveryAccount Audits

About the role

Key responsibilities & impact
  • Lead end-to-end Paid Search and Paid Social campaign delivery, ensuring campaigns are planned, built, launched and optimised accurately and on time.
  • Translate client strategy into channel plans, campaign structures, targeting and testing approaches aligned with KPIs and budgets.
  • Take responsibility for campaign performance and act on data to improve results.
  • Review account setup and performance, identify delivery issues and optimisation opportunities, and follow through on actions.
  • Use audience, keyword, creative and competitor analysis to inform planning, testing and optimisation.
  • Collaborate with SEO to align paid and organic search.
  • Turn platform and third-party data into insights and recommendations.
  • Build relationships with platform partners such as Google and Meta.
  • Manage portfolio budgets, pacing, forecasts, budget changes and billing information.
  • Set and uphold standards for account structure, campaign setup, naming, tracking, measurement, optimisation and QA.
  • Embed pre-launch QA, second-person reviews and post-launch delivery checks.
  • Conduct account audits and work reviews.
  • Improve paid media processes, documentation and ways of working, including adoption of tools, automation and AI.
  • Act as senior Paid Media contact across accounts and lead reporting and presentations.
  • Support client strategy, planning and new business pitches.
  • Line manage, coach, train and develop junior Paid Media team members through reviews, 1:1s, feedback and development plans.

Requirements

What you’ll need
  • 5+ years of Paid Search and Paid Social experience; agency experience desirable.
  • Strong expertise across Google Ads (Search, PMax and/or Demand Gen) and Microsoft Ads.
  • Strong experience working across Paid Social platforms such as Meta, TikTok, Snapchat, Reddit and Pinterest.
  • Proven experience line managing, coaching and upskilling Paid Media professionals across search and social.
  • Experience establishing consistent best-practice and quality-assurance standards across a team.
  • Strong hands-on skills in campaign planning, setup, optimisation, troubleshooting, reporting and performance analysis across the funnel, including GA4.
  • Strong communicator, confident leading client conversations, presentations and cross-team initiatives.
  • Able to improve scalable delivery through new tools, systems, automation and AI.
  • Understanding of how Paid Search and SEO work together to deliver a total search strategy.
  • Organised, proactive and collaborative, with the confidence to engage media partners such as Google and Meta.

Benefits

Comp & perks
  • 25-day holiday allowance excluding Bank Holidays and one extra day’s holiday accrued for the first three years of service
  • Competitive salary
  • 3pm finish on a Friday - subject to business requirements
  • Enhanced family-friendly and personal leave
  • Health cash plan
  • Employee assistance programme
  • Hybrid working and working from home equipment allowance
  • Occasional free tickets to live events
  • Structured personal development, a customised training programme and opportunities to attend industry conferences
  • Opportunities to help further shape the business culture and agency benefits.