CRM Manager

Six Values

. Lead the Sportsbook CRM team and report to the Head of CRM .

Posted 9/17/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing CRM strategies to enhance customer engagement and retention, leveraging data-driven insights and advanced segmentation techniques. Proven leadership in managing CRM teams and collaborating across departments to align initiatives with business objectives.

Highest-signal resume keywords

CRM Strategy DevelopmentTeam LeadershipData AnalysisEmail Marketing PlatformsIGaming Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer EngagementCampaign OptimizationA/B TestingCustomer Journey MappingMarketing Automation ToolsSegmentation TechniquesPromotional Calendar DevelopmentData-Driven Decision MakingCustomer Behavior AnalysisRetention Strategies

Soft Skills

LeadershipCommunicationInterpersonal SkillsStrategic ThinkingProblem-Solving

Tools & Technologies

OptimoveEmail Marketing PlatformsCRM SoftwareMarketing Automation Tools

Industry Keywords

IGamingOnline CasinoCustomer Data RegulationsCustomer Lifecycle ManagementMulti-Channel Campaigns

About the role

Key responsibilities & impact

Lead the Sportsbook CRM team and report to the Head of CRM
Implement a comprehensive CRM strategy to increase customer engagement, loyalty, and lifetime value
Align CRM initiatives with business objectives and marketing strategies
Provide guidance, support, and professional development to the CRM team
Foster a collaborative and results-driven team environment
Develop and maintain a comprehensive promotional calendar
Oversee planning, execution, and optimization of multi-channel CRM campaigns across email, SMS, and push notifications
Ensure campaigns are data-driven, personalized, and aligned with customer segments
Conduct quality assurance and A/B testing for CRM campaigns
Analyze customer behavior, preferences, and trends
Refine CRM strategies and improve campaign effectiveness using customer insights
Report CRM performance and provide actionable recommendations to senior management
Develop and maintain detailed customer journey maps
Implement automated workflows and engagement cycles for player segments
Drive continuous engagement and retention while reducing churn
Identify and optimize key customer-lifecycle touchpoints
Collaborate with marketing, product development, and customer service teams
Communicate CRM efforts, strategies, performance, and insights to senior management and stakeholders
Support business needs through flexible working hours, occasional weekend coverage, and urgent out-of-hours matters

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, or a related field
Master’s degree is a plus
Minimum of 3–5 years of experience in a CRM role
At least 2 years of experience in a managerial position
Preferably experience within the iGaming industry
Proven track record of developing and executing successful CRM strategies
Strong analytical skills with the ability to interpret data and generate actionable insights
Experience with email marketing platforms and marketing automation tools
Optimove preferred
Excellent leadership and team management skills
Strong communication and interpersonal skills
Strategic thinking and problem-solving abilities
Ability to work independently and collaboratively in a fast-paced environment
Comfortable with changes in priorities and plans
English working environment
In-depth knowledge of the online casino and iGaming industry is desirable
Experience with advanced segmentation and personalization techniques is desirable
Understanding of regulatory requirements related to customer data and marketing communications is desirable
Flexibility with working hours, including occasional weekend coverage and availability for urgent matters outside standard business hours

Benefits

Comp & perks

Opportunity to join a fast-growing, innovative company
Dynamic, collaborative environment valuing speed, clarity, and decisiveness
Ownership of a critical role with significant business impact
Work with highly motivated, talented professionals
Professional development through team leadership responsibilities
Fully remote work arrangement