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Creative Director
SketchDeck. Lead creative strategy and direction for select brand, positioning and campaign programs .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand strategy, creative leadership, and client engagement, with a strong focus on developing impactful messaging frameworks and brand narratives. Proven ability to conduct thorough research and translate insights into actionable strategies that drive business growth.
Highest-signal resume keywords
Brand Strategy DevelopmentCreative LeadershipAudience Insight ResearchClient Presentation SkillsCollaboration with Design Teams
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand PositioningMessaging FrameworksCreative Brief WritingMarket ResearchCompetitive AnalysisStrategic Creative ConceptsCampaign StrategyProposal DevelopmentCase Study CreationCreative Reviews
Soft Skills
Excellent Writing SkillsPresentation SkillsStrategic ThinkingCuriosity About AITeam Collaboration
Industry Keywords
Agency EnvironmentEnterprise ClientsCreative StrategyBrand ArchitectureClient DiscoveryDesign CollaborationCreative ImpactAccount ExpansionStakeholder EngagementTraining and Development
About the role
Key responsibilities & impact- Lead creative strategy and direction for select brand, positioning and campaign programs
- Lead creative strategy for key accounts, generating impactful ideas and strategies and turning them into reality
- Partner with Design Directors, Content Strategists and account teams so creative strategy and visual concepts develop from the same idea
- Bring strategic thinking to win new business
- Lead client discovery to understand business goals, audiences and underlying problems
- Conduct audience, market and competitor research and turn findings into actionable insights
- Develop brand positioning, value propositions, brand architecture, brand character and strategic creative concepts
- Build messaging frameworks and brand narratives and guide their execution across touchpoints
- Shape campaign and content strategy, including audiences, key messages and channels
- Write creative briefs
- Guide designers through concept exploration and development and lead design teams when project scope requires
- Present strategies and recommendations to clients, provide creative reviews and resolve feedback
- Identify opportunities to expand client accounts
- Partner with Project Managers on scoping and estimates
- Define creative approach, deliverables, timeframe and resourcing for pitches and large opportunities
- Lead strategic thinking in pitches and present with pitch teams
- Help grow existing accounts into larger brand strategy and campaign work
- Develop proposals demonstrating SketchDeck's strategic capabilities
- Contribute to Creative Impact team growth and run trainings
- Build decks and materials for brand strategy services
- Contribute to internal communications, portfolio and case studies
- Improve team collaboration
Requirements
What you’ll need- 8+ years in brand strategy or strategic creative leadership, including at least 5 in an agency environment
- Case studies showing positioning, brand strategy and messaging work, and how each shaped the creative outcome
- Experience partnering closely with designers and visual creatives, with a strong eye for visual craft
- Strong research skills, from competitive analysis to audience insight
- Excellent writing and presentation skills, able to make strategy clear and compelling for senior stakeholders
- Experience with large enterprise clients
- Track record of strong partnerships with design and creative leads
- Experience contributing to and winning new business
- Curiosity about how AI is changing brand and creative work
- Availability during U.S. hours for overlap with the team and clients
Benefits
Comp & perks- $5,000 discretionary performance bonus
- 401(k) with company match
- Fully remote working environment
- Paid time off that grows with tenure
- Annual company retreat
- Computer hardware of your choice (up to $2,500)
- $500 towards your office setup expenses
- Work with a talented team of designers, team members, and engineers
- Equal Employment Opportunity employer
- Reasonable accommodation during the interview process or employment