Marketing & Brand Manager

Skillforce, Inc.

. Develop and maintain brand standards, messaging, and positioning across all marketing materials .

Posted 10/8/2026full-timeAtlanta • United StatesMid-LevelSenior💰 $75,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management, content creation, and digital marketing strategies, with a strong focus on residential development and real estate. Proven ability to lead marketing initiatives, manage vendor relationships, and analyze campaign performance to drive engagement and brand awareness.

Highest-signal resume keywords

Brand ManagementContent CreationDigital MarketingSocial Media StrategyProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Campaign DevelopmentSEO ManagementPhotographyVideo ProductionDigital AdvertisingContent Management SystemsMarketing AnalyticsPublic RelationsLead GenerationBudget Management

Soft Skills

CommunicationOrganizationAttention to DetailCreative JudgmentTime Management

Tools & Technologies

Adobe Creative SuiteCanvaCRM SystemsWebsite CMS PlatformsSocial Media Platforms

Industry Keywords

Residential DevelopmentHomebuildingReal EstateHospitalityMarketing Vendors

About the role

Key responsibilities & impact

Develop and maintain brand standards, messaging, and positioning across all marketing materials
Lead branding and marketing launches for new residential communities and properties
Create and manage content for social media, websites, email campaigns, print materials, and digital platforms
Plan, shoot, and coordinate photography, video, drone footage, virtual tours, and other creative content
Manage social media strategy across Instagram, Facebook, TikTok, LinkedIn, YouTube, and other platforms
Develop and execute public relations initiatives, press releases, award submissions, and media outreach
Manage website content, community landing pages, SEO, digital advertising, and online listings
Develop marketing campaigns through platforms such as Google, Meta, and real estate advertising portals
Partner with sales teams on community launches, model homes, broker events, open houses, and promotional materials
Oversee signage, branded apparel, promotional materials, vehicle graphics, and other physical brand assets
Manage marketing vendors, agencies, creative partners, budgets, and project timelines
Track campaign performance, lead generation, engagement, website traffic, and return on marketing spend
Work closely with leadership, construction, development, land, and sales teams to coordinate marketing initiatives
Travel to project sites as needed

Requirements

What you’ll need

5+ years of marketing and/or brand management experience
Experience in residential development, homebuilding, real estate, hospitality, or a related industry preferred
Proven experience developing and launching brands for communities, properties, or products
Strong content creation, photography/video, social media, and digital marketing skills
Experience managing outside agencies, vendors, creative partners, and marketing budgets
Familiarity with Adobe Creative Suite and/or Canva, website CMS platforms, CRM systems, and marketing analytics
Excellent writing, communication, organization, and attention to detail
Strong creative judgment with the ability to maintain consistent brand standards
Ability to manage multiple projects and deadlines in a fast-paced environment
Willingness to travel to project locations