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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in motion design and paid advertising, with a strong focus on creating performance-led animations and videos tailored for various digital platforms. Proficient in utilizing data-driven insights to enhance creative strategies while maintaining brand consistency.
Highest-signal resume keywords
Motion DesignVideo EditingAdobe Creative SuiteDigital Marketing CampaignsCollaboration Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
AnimationShort-Form StorytellingGraphic Design FundamentalsPacingHooksMessaging HierarchyPerformance-Led AdvertisingCompositingSound DesignColour Grading
Soft Skills
CreativeOpen-MindedMeticulousStrong CollaborationCommunication Skills
Tools & Technologies
Adobe PhotoshopAdobe IllustratorAdobe Premiere ProAdobe After EffectsFigmaAI-Powered Motion Tools
Industry Keywords
Beauty IndustrySkincareHealthWellnessD2C Subscription
About the role
Key responsibilities & impact- Champion and guard the visual brand identity across all touchpoints
- Own motion projects from brief and initial concept through storyboard, animation, editing, and final delivery
- Concept and execute performance-led animations and short-form videos for Instagram, Facebook, TikTok, YouTube, PR, OOH, and other paid marketing channels
- Use strong hooks, clear messaging hierarchy, engaging pacing, and conversion-focused creative
- Work with Growth and Creative teams to use performance data and creative learnings to improve future ads
- Edit and elevate UGC and creator content into polished paid-social assets
- Adapt creative across platforms, placements, formats, and aspect ratios
- Develop creative iterations and variations for testing hooks, messaging, formats, CTAs, and visual treatments
- Balance brand consistency with performance while evolving and testing creative
- Collaborate with the Brand & Creative Team on innovative ideas and organic social assets
- Design assets from ideation through delivery to build a community of brand advocates
- Stay current with industry trends, platform behaviours, emerging technologies, and techniques
Requirements
What you’ll need- Experienced Designer specialising in Motion and Paid Ads
- Strong experience in beauty, skincare, health, or wellness industries is preferable, ideally in a D2C subscription-led brand
- Broad experience creating digital marketing campaigns and paid social creative
- Exceptional animation, video-editing, and short-form storytelling skills
- Understanding of pacing, hooks, messaging hierarchy, and performance-led advertising
- Strong concepting skills from brief or insight through final execution and iteration
- Excellent knowledge of Adobe Photoshop, Illustrator, Premiere Pro, and After Effects
- Figma knowledge is ideally desired
- Strong graphic design fundamentals across typography, composition, layout, colour, and visual hierarchy
- Experience with animation, video editing, compositing, sound design, and basic colour grading
- Experience editing UGC and creator content and adapting assets across formats and placements
- Experience with AI-powered motion and animation tools
- Creative, open-minded, meticulous, and comfortable testing and iterating ideas
- Ability to balance creative craft with commercial objectives and work at pace in a start-up environment
- Strong collaboration and communication skills
- Confidence presenting and explaining creative decisions
- Ability to work with Brand, Copy, Growth, and NPD teams
- Ability to independently own projects and priorities at midweight level
Benefits
Comp & perks- Significant equity / generous share award package
- 25 days holiday plus bank holidays
- Free breakfast and lunch, plus drinks and snacks
- Hybrid working with remote Wednesdays and Thursdays
- Flexible core hours on office days (10:00–16:00; 07:00–16:00 or 10:00–19:00 options)
- Healthcare cash plan
- Cycle to work schemes
- £500 annual development budget for courses, books, software, and other learning
- Workplace nursery benefit for working parents
- Weekly culture club events, parties, and celebrations
- Highly discounted Skin + Me products for employees and 10 friends and family
- Employee referral bonus after the referred employee passes probation
- Dog-friendly office with resident dogs
- Personal development support and broad role experience
- Opportunity to work with investors and advisors from leading consumer companies