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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid search and social campaigns across platforms like Google Ads and Meta, with a strong focus on creative strategy, performance analysis, and collaboration with cross-functional teams. Proficient in utilizing AI tools for reporting and optimization while maintaining a keen understanding of market trends in the skincare and health industry.
Highest-signal resume keywords
Paid Media Campaign ManagementGoogle Ads ExpertiseMeta Advertising ExperienceCreative Brief WritingData Analysis with AI Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Search ManagementPaid Social CampaignsPerformance MarketingCreative Strategy DevelopmentData AnalysisExcel ProficiencyAI Tool UtilizationCampaign OptimizationReporting and AnalyticsCreative Concept Development
Soft Skills
Strong Communication SkillsAttention to DetailCollaborative Work StyleIndependent Work Capability
Tools & Technologies
Google AdsMetaTikTokAI ToolsExcel
Industry Keywords
Skincare IndustryHealth IndustryMarket TrendsPerformance DriversHigh-Experimentation Environment
About the role
Key responsibilities & impact- Execute and manage paid search and paid social campaigns across Google Ads, Meta, and TikTok
- Own paid-channel creative strategy, developing and testing angles, hooks, and messaging territories
- Write creative briefs translating strategy into concepts for design and copy teams
- Perform daily channel optimisations and account maintenance
- Produce monthly performance reporting and act as the channel expert
- Build reporting for channels, campaigns, and tests using AI tools
- Develop and execute tests covering creative, messaging, landing pages, and offers
- Liaise with influencer and UGC agencies on concepts, creator approval, scripts, and content reviews
- Create lightweight AI tools and automations to improve channel management, briefing, analysis, and reporting
- Represent Skin + Me in Meta, Google, and TikTok partner meetings
- Collaborate with Growth, copywriting, design, influencer, and technology teams
- Help achieve KPIs and growth targets across Skin + Me, Hair + Me, and Renew + Me
Requirements
What you’ll need- Ideally 2 years’ experience working in a paid media role, in-house or agency-side
- Hands-on experience running campaigns on Meta and Google Ads
- Understanding of key performance drivers; post-algorithm-shift social experience is a plus
- Experience working in a data-driven, high-experimentation environment
- Strong creative instinct for performance marketing, including concepts, hooks, and messaging
- Experience writing creative briefs and/or working with design, copy, or content teams
- Comfortable using AI tools for analysis, reporting, and efficiency tools, or excited to learn
- Ability to analyse datasets in Excel and with AI-assisted tools
- Strong communication skills and experience presenting results and learnings to stakeholders
- Ability to work collaboratively and independently
- Strong attention to detail
- Interest in the skincare and health industry and awareness of market trends
Benefits
Comp & perks- 25 Days Holiday (+ all the usual Bank Holidays)
- Free breakfast and lunch, plus drinks and snacks in the office
- Hybrid working with remote Wednesdays and Thursdays and flexible core hours
- Healthcare cash plan
- Cycle to work schemes
- Culture club with celebrations, parties, and surprises
- Highly discounted Skin + Me products for the employee and 10 friends and family
- Generous employee referral scheme with a cash bonus when referred employees pass probation
- Dog-friendly office with resident dogs
- Personal development support and broad role experience
- Opportunity to work with Skin + Me investors and advisors