Digital Marketing Coordinator

SkinSpirit

. Manage day-to-day website updates, including provider information, location pages, content, and clinic details .

Posted 10/6/2026full-timeRemote • California • United StatesJunior💰 $60,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing, website management, and SEO optimization, with a strong focus on enhancing the digital customer experience through data-driven insights and effective project management. Proficient in managing website content and local listings to ensure accuracy and visibility across digital platforms.

Highest-signal resume keywords

Digital Marketing ExperienceSEO OptimizationProject Management SkillsWebflow ProficiencyGoogle Analytics/GA4

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Website ManagementSEOContent OptimizationLocal Search Best PracticesPerformance Metrics Analysis

Soft Skills

Attention to DetailOrganizational SkillsWritten CommunicationVerbal CommunicationCollaboration

Tools & Technologies

WebflowGoogle Analytics/GA4Google Search ConsoleGoogle Business ProfileMoz

Industry Keywords

Digital Customer ExperienceMarketing OperationsWebsite UpdatesKPI MonitoringContent Performance

About the role

Key responsibilities & impact

Manage day-to-day website updates, including provider information, location pages, content, and clinic details
Support website enhancements and updates in Webflow
Support the website’s technical roadmap, including updates, enhancements, and optimization initiatives
Coordinate website and digital marketing projects across Marketing, IT, cross-functional teams, and external partners
Manage project timelines, requirements, and implementation
Provide general support across digital marketing initiatives and identify opportunities to improve the digital customer experience
Support SEO/GEO reporting and identify opportunities to improve organic and local search visibility
Review and optimize website and blog content for SEO, relevance, and performance
Execute on-page SEO and content optimizations with agency partners
Manage Google Business Profiles, including business information, hours, services, and regular posts
Manage local listings across Moz, Yelp, Facebook, and other relevant platforms
Ensure accurate and consistent clinic information across the website and local digital platforms
Support SEO and local search initiatives across SkinSpirit markets
Monitor website and marketing channel performance, including traffic, conversions, conversion rate, bounce rate, and other KPIs
Compile and maintain regular digital marketing, website, and SEO reporting
Translate performance data into actionable insights and optimization opportunities
Support the marketing team with reporting, analysis, research, and day-to-day marketing needs

Requirements

What you’ll need

1–3 years of experience in digital marketing, marketing operations, website management, SEO, or related fields
Strong interest in digital marketing and willingness to work across a variety of channels and initiatives
Basic understanding of SEO, website content optimization, and local search best practices
Strong attention to detail and accuracy, particularly when managing website, provider, and location information
Strong organizational and project management skills, with ability to manage multiple priorities and deadlines
Comfort working with data and using performance metrics to identify trends and opportunities
Strong written and verbal communication skills and ability to collaborate across teams and with external partners
Ability to learn new technologies and platforms quickly and work independently
Experience with website CMS platforms, Webflow, Google Analytics/GA4, Google Search Console, Google Business Profile, Moz, or similar tools is a plus
Prolonged periods of sitting and working on a computer
Occasionally stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, kneel, crouch or crawl, talk and hear
Occasionally lift and/or move up to 20 pounds

Benefits

Comp & perks

Generous employee discounts
Friends & Family discounts
Beautiful working environment with a stellar team
Paid holidays
401k plan with a company match program
Medical insurance for full-time employees (24+ hours/week)
Vision insurance for full-time employees (24+ hours/week)
Dental insurance for full-time employees (24+ hours/week)
Equal opportunity employment