Director of Social Media – Medical Aesthetics

SkinSpirit

. Design the operating model for an internal social media agency serving 500+ providers, including service tiers, intake, and prioritization .

Posted 10/15/2026full-timeRemote • California • United StatesLead💰 $160,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Design the operating model for an internal social media agency serving 500+ providers, including service tiers, intake, and prioritization
Build and lead a team of social strategists, content creators, editors, and production resources
Decide which capabilities to hire in-house versus source from contractors
Set the agency’s budget, goals, and roadmap, and report performance to leadership
Create playbooks, content calendars, templates, caption and hook libraries, and brand-approved asset libraries
Develop training and coaching programs covering content creation, on-camera presence, platform best practices, and patient engagement
Organize content production, including in-clinic shoots, before-and-after photography standards, and video
Identify and invest in high-potential providers and build a bench of provider creators
Translate provider content into brand and paid opportunities
Lead SkinSpirit’s enterprise social media strategy across consumer and industry audiences
Develop and manage a robust content production pipeline
Manage social media agencies and contractors
Oversee content strategy and execution across Instagram, TikTok, and YouTube
Own the social content calendar across campaigns, launches, trends, treatment and provider education, and always-on storytelling
Partner with the VP of Brand & Creative to deliver elevated, on-brand, platform-optimized social content
Collaborate with PR and Growth Marketing leaders to align social with PR moments, launches, promotions, and paid campaigns
Drive social analytics, social listening, and performance reporting, translating results into recommendations for senior leaders
Lead, mentor, and elevate a team of two
Evaluate and test emerging platforms, features, formats, and AI tools

Requirements

What you’ll need

5+ years of experience in social media marketing, including leading social strategy for a consumer brand
Experience in beauty, aesthetics, wellness, or healthcare preferred
Proven people management experience, with a track record of leading, coaching, and developing high-performing teams
Deep expertise across Instagram, TikTok, and YouTube
Strong understanding of platform algorithms, formats, and best practices
Proven track record of building content strategies and editorial calendars that drive brand awareness, engagement, and community growth
Hands-on experience in social analytics, reporting, and social listening tools such as Sprout Social and Archive
Ability to set long-term vision and support execution details
Excellent communication and collaboration skills; ability to influence cross-functional partners and present to senior leaders
Deep curiosity and passion for staying current on social trends, culture, and changing platform dynamics
Bachelor’s degree required
Prolonged periods of sitting at a desk and working on a computer
Ability to occasionally stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, kneel, crouch or crawl, talk and hear

Benefits

Comp & perks

Generous employee discounts
Friends & Family discounts
Beautiful working environment with a stellar team
Paid holidays
401k plan with a company match program
Medical insurance for full-time employees (24+ hours/week)
Vision insurance for full-time employees (24+ hours/week)
Dental insurance for full-time employees (24+ hours/week)
Equal opportunity employment