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Customer Engagement Specialist
Skydropx LATAM. Develop tech-touch communication journeys across the entire customer lifecycle, including onboarding, maturity, retention, and expansion .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and managing customer communication journeys across various channels, utilizing data analytics to optimize engagement and retention strategies. Proficient in collaborating with cross-functional teams to execute targeted marketing initiatives and enhance customer relationships.
Highest-signal resume keywords
Lifecycle MarketingCustomer SuccessData AnalyticsHubSpot ManagementEngagement Strategy Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer CommunicationEmail MarketingPush NotificationsWhatsApp CommunicationAutomation WorkflowsCampaign ExecutionData TrackingSegmentationAI OptimizationB2B Marketing
Soft Skills
Organizational SkillsProactive Problem SolvingStrong CommunicationCollaborationAnalytical Mindset
Tools & Technologies
HubSpotCRM SystemsAnalytics ToolsMarketing Automation Platforms
Industry Keywords
Customer LifecycleEngagement InitiativesRetention StrategiesCommunity BuildingGTM Initiatives
About the role
Key responsibilities & impact- Develop tech-touch communication journeys across the entire customer lifecycle, including onboarding, maturity, retention, and expansion
- Ensure consistency and deliver value to customers through email, push notifications, WhatsApp, and other channels
- Plan and coordinate targeted engagement initiatives for the customer base, aligned with business objectives
- Track and analyze communication and lifecycle metrics, such as opens, clicks, engagement, churn, NRR, and LTV
- Manage automation workflows, communications, and reports in HubSpot in collaboration with the RevOps team
- Coordinate the production of strategic content for the customer base, such as case studies, testimonials, and social proof
- Develop and sustain recurring initiatives with the customer base, including community, communications, and relationship-building activities
- Partner with Marketing on GTM initiatives focused on the customer base
- Support the development and evolution of customer journeys
- Identify and develop segments for more relevant, personalized communications focused on engagement and expansion
- Ensure the execution of initiatives with Marketing, Customer Success, and Product, tracking timelines, quality, and deliverables
Requirements
What you’ll need- Strong organizational skills and the ability to manage multiple initiatives simultaneously, with clear priorities and deadlines
- Technology-oriented mindset and proficient use of AI in day-to-day work to optimize tasks
- Proactive approach to proposing solutions and ideas for new projects
- Strong communication skills and the ability to collaborate effectively with different teams
- Ability to turn strategic direction into clear, actionable plans
- Analytical mindset for tracking results and adjusting course based on data
- Previous experience in Customer Success, Marketing, CRM, or related fields
- Experience with lifecycle marketing or communications in B2B operations is a plus
- Experience in customer marketing or marketing, especially creating and executing campaigns, is a plus
- Experience developing engagement strategies focused on customer-base expansion is a plus
- Proficiency in using AI for day-to-day optimization is a plus
Benefits
Comp & perks- International environment
- Hybrid work model
- Full-time CLT employment contract