Sales Representative – Core

Sleeman Breweries Ltd.

. Develop and execute territory sales strategies to achieve volume and gross margin targets .

Posted 10/23/2026full-timeOttawa • CanadaMid-LevelSenior💰 CA$58,300 - CA$72,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing territory sales strategies, analyzing sales data, and building strong customer relationships to drive revenue growth. Proficient in utilizing CRM systems and Microsoft Office tools to maintain accurate sales data and enhance program effectiveness.

Highest-signal resume keywords

Territory Sales Strategy DevelopmentSales Data AnalysisCustomer Relationship ManagementMicrosoft Office ProficiencyBeverage Alcohol Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy ExecutionSales Data AnalysisAccount PlanningMerchandising Standards MaintenanceContinuous Improvement Implementation

Soft Skills

Relationship-BuildingEffective CommunicationPresentation Skills

Tools & Technologies

CRM 365Power BIExcelPowerPointTeams

Certifications & Qualifications

Responsible Beverage Service CertificationValid Driver’s Licence

Industry Keywords

Consumer-Packaged GoodsRetailOn-Premise CustomersMarket TrendsMUDA Reduction

About the role

Key responsibilities & impact

Develop and execute territory sales strategies to achieve volume and gross margin targets
Analyse sales data and market trends to identify opportunities and execute account plans
Build strong relationships with retail and on-premise customers, providing product, promotion, and sales recommendations
Conduct regular business reviews to assess performance and adjust programs or targets
Coordinate and execute key account and marketing programs, providing feedback on effectiveness
Maintain merchandising standards and influence space allocation and product visibility
Manage expenses within budget and implement continuous improvement, including MUDA reduction
Maintain accurate customer and sales data in CRM systems and collaborate with internal partners
Participate in industry events and stay current on competitor activity and consumer trends
Represent Sleeman Breweries and grow portfolio presence within the assigned sales territory
Drive volume and gross margin performance through customer relationships, sales strategies, merchandising, and program execution

Requirements

What you’ll need

Minimum 3 years of sales experience in a consumer-packaged goods environment
Post-secondary education in a related field
Proven ability to execute sales plans, achieve targets, and drive revenue growth
Strong relationship-building skills with internal and external partners
Effective written and verbal communication with strong presentation skills
Proficiency with Microsoft Office tools, including CRM 365, Power BI, Excel, PowerPoint, and Teams
Beverage alcohol industry experience is an asset
Valid driver’s licence with a clean driving record
Ability to demonstrate behaviours aligned with organisational values
Responsible beverage service certification (as required by province)

Benefits

Comp & perks

Competitive compensation
RRSP-matching program to help you save for retirement
A commitment to work-life balance
Benefits coverage for partners and kids
Parental leave top-up for primary and secondary caregivers
Employee product credit
Tuition reimbursement program for eligible employees
Employee and family assistance program
Discount program with access to perks from big brands and local favourites
Professional development opportunities including mentorship and leadership development