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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in mobile advertising and user acquisition strategies, with a strong focus on data analysis and performance optimization. Capable of building strategic partnerships and translating complex data into actionable insights to drive business growth.
Highest-signal resume keywords
Mobile Advertising ExperienceUser Acquisition Campaign ManagementData Analysis and InsightsCohort Analysis and Customer Acquisition MetricsClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Cohort AnalysisCustomer Acquisition MetricsROASCPMIPMCPICPAPerformance-Based Campaign ManagementData-Driven Strategy ExecutionProgrammatic Advertising
Soft Skills
Excellent Communication SkillsStrong Analytical SkillsProactive and DisciplinedHighly OrganizedProblem-Solving Mindset
Industry Keywords
Mobile App IndustryMedia BuyingUser AcquisitionStrategic PartnershipsClient Portfolio Management
About the role
Key responsibilities & impact- Build and manage strategic partnerships within the client portfolio
- Identify growth opportunities and execute strategies to achieve business goals
- Enable decision-making through data-driven strategies and actionable insights
- Translate complex data analysis into clear and simple language
- Introduce and promote new product features aligned with customers' business needs and growth stage
- Lead client meetings and regular business reviews
- Monitor user acquisition campaign performance
- Optimize campaigns against clients' KPIs and strive to exceed them
- Represent Entravision and Smadex externally and promote the in-house mobile advertising solution
Requirements
What you’ll need- 3+ years of experience in mobile advertising
- Experience managing performance-based user acquisition campaigns through programmatic channels
- Excellent written and verbal communication skills in English
- Ability to build and maintain strong relationships with clients
- Strong analytical skills
- Deep understanding of cohort analysis and customer acquisition metrics (ROAS, CPM, IPM, CPI, and CPA)
- Strong understanding of the mobile app industry, including key players, media buying, sellers, suppliers, and MMPs
- Proactive, disciplined, and highly organized
- Ability to manage and prioritize multiple tasks simultaneously
- Positive attitude, passion for apps, and strong problem-solving mindset
- Legal right to work in the UK; visa sponsorship is not provided
Benefits
Comp & perks- Competitive remuneration package
- Private health insurance
- Hybrid working model (3 days per week in our London co-working space, 2 days from home)
- Opportunity to travel to our Barcelona HQ for collaboration and team-building activities
- Continuous learning and training opportunities to support your career growth
- High visibility working with leading global app publishers and media partners