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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in defining digital product vision and strategy, with a strong focus on customer experience, revenue metrics, and team leadership. Proven ability to align product decisions with long-term business goals and effectively manage cross-functional teams in a DTC environment.
Highest-signal resume keywords
Product Strategy DevelopmentDTC Subscription ExperienceTeam Leadership and DevelopmentData-Driven Decision MakingTechnical Direction and Engineering Trust
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementEcommerce StrategyRevenue Metrics AnalysisUX Design GuidanceTechnical DirectionData AnalysisSubscription Business ModelsGrowth MarketingTeam BuildingRoadmap Development
Soft Skills
Exceptional People LeadershipClear CommunicationResource ManagementMotivational SkillsCollaboration
Tools & Technologies
ShopifyAnalytics ToolsCustomer Relationship Management (CRM) SystemsA/B Testing PlatformsProject Management Software
Industry Keywords
Direct-To-Consumer (DTC)Subscription CommerceCustomer RetentionEcommerceConsumer Behavior
About the role
Key responsibilities & impact- Define a multi-year vision for Smalls' digital product and underlying platform, and translate it into a team roadmap
- Decide investment priorities, build choices, team resourcing, and technology-stack changes
- Connect product decisions to the company's long-term vision and financial goals
- Own the customer-facing digital experience, including onsite experience, purchase and checkout flows, account and subscription experience, and retention-oriented product surfaces
- Guide UX, merchandising, and onsite-flow decisions to reflect the brand
- Own product and experience metrics tied to revenue, including conversion, AOV, LTV, and retention
- Partner with Marketing on acquisition, retention, and reactivation
- Establish technical direction and build a high-quality, fast-shipping engineering organization
- Make build-vs-buy and platform decisions and maintain the technology stack
- Attract, develop, and motivate a cross-functional product and engineering organization
- Serve on the leadership team and report to the SVP, Growth & Data
- Align teams around strategy, roadmap rationale, and business outcomes
Requirements
What you’ll need- 12+ years (or equivalent) across product and technology leadership
- Experience setting strategy, leading teams, and growing important business metrics
- Experience scaling consumer commerce across DTC subscription and traditional ecommerce
- Understanding of subscription-first businesses, one-time purchase, and subscribe-and-save models
- Strong knowledge of the modern DTC stack, including Shopify
- Technical depth to set engineering direction and earn engineers' trust
- Experience operating at the product–marketing seam across growth, brand, and product
- Exceptional people leadership, talent attraction, resource management, and team-building ability
- Ability to communicate roadmap rationale clearly and discuss architecture with engineers and executives
- Customer-centered strategy grounded in data, testing, and research
- Commercial orientation and accountability for business outcomes
- Genuine interest in cats and the cat community
Benefits
Comp & perks- Fully paid Health, Vision, and Dental insurance
- 4-day work week
- Unlimited PTO
- Fully remote office and culture
- Department and company off-sites and retreats
- Free cat food every month
- Competitive salary