Content & Event Manager

Smart City System Parking Solutions GmbH

. Support lead generation as the overarching goal of marketing activities .

Posted 10/27/2026full-timeFürth • GermanyMid-LevelSenior💰 €42,000 - €47,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing with a focus on lead generation and audience engagement, utilizing data-driven strategies to optimize content performance across various channels, particularly LinkedIn.

Highest-signal resume keywords

Content MarketingB2B Marketing ExperienceLinkedIn Content CreationEvent ManagementData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationAudience AnalysisPerformance MonitoringContent OptimizationTrade Fair Planning

Soft Skills

Proactive Working StyleSelf-Directed ApproachCollaboration

Tools & Technologies

Content Creation ToolsAnalytics Tools

Industry Keywords

Lead GenerationSmart City SystemsTarget Audience Engagement

About the role

Key responsibilities & impact

Support lead generation as the overarching goal of marketing activities
Increase Smart City System’s visibility among its target audience and generate qualified leads for the Sales team
Develop audience- and market-oriented content, particularly for LinkedIn
Create content for various buying personas, including articles, ads, imagery, and videos
Plan and organize trade fair appearances, from booth concept development through on-site execution
Monitor the performance of content and channels
Evaluate and optimize content and channels based on data

Requirements

What you’ll need

3–5 years of experience in content marketing, ideally in a B2B environment
Knowledge of LinkedIn as a channel and content creation tools
Audience-focused mindset
Make content decisions based on data, internal alignment, and sales insights
Experience in event management
Willingness to be hands-on at trade fairs on site
Proactive and self-directed working style
Willingness to travel for trade fairs and events

Benefits

Comp & perks

Hybrid work environment combining remote work with creative collaboration in the office
Flexible working hours
Numerous team events, such as a Halloween party, city rally, and retreat
Corporate benefits with discounts at many companies across various industries
Company pension scheme
Choice of Windows or Mac equipment
Deutschlandticket or a €50 monthly budget through Probonio
Dogs are welcome in the office
Weekly office yoga session