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Director, Marketing Strategy
SmartBug Media. Define the overarching vision and multi-service roadmap for SmartBug's medium and large accounts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital strategy and business consulting, with a strong focus on cross-departmental integration and the ability to engage C-suite executives in high-level business discussions. Proficient in aligning marketing strategies with sales enablement and customer success while leveraging the HubSpot ecosystem and third-party tools for growth.
Highest-signal resume keywords
Digital StrategyCross-Departmental IntegrationHubSpot Ecosystem ExpertiseC-Suite EngagementAI Tools Integration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationBrand PositioningContent StrategyMarketing KPIsData IntegrationAPI IntegrationWeb DevelopmentSEOPR StrategyConsultative Maturity
Soft Skills
LeadershipStrategic ThinkingTeam EmpowermentCommunicationAdaptability
Tools & Technologies
HubSpotAI Automation ToolsThird-Party Marketing Tools
Certifications & Qualifications
Bachelor's Degree in MarketingMaster's Degree in Marketing
Industry Keywords
Marketing StrategySales EnablementCustomer SuccessBusiness ConsultingClient Engagement
About the role
Key responsibilities & impact- Define the overarching vision and multi-service roadmap for SmartBug's medium and large accounts
- Act as the primary architect of clients' marketing engines, including demand generation, brand positioning, and content strategy
- Evaluate AI automation, technical API integrations, PR-led authority, web development, and advanced data integrations to amplify marketing strategy
- Align marketing strategy with sales enablement and customer success across the full business lifecycle
- Determine when clients require specialized services beyond HubSpot
- Lead quarterly strategic sessions with client executives and adapt the vision based on market trends
- Review and refine major strategic deliverables before client presentation
- Define how marketing KPIs translate into Customer Lifetime Value and revenue growth
- Partner with Sales to identify service gaps and comprehensively scope accounts
- Assist sales representatives by articulating the Total SmartBug Advantage
- Oversee pod performance and professional development of Strategists and Specialists
Requirements
What you’ll need- Minimum of 8 years in digital strategy or business consulting, with a focus on cross-departmental integration
- Business acumen to converse with C-suite executives about business goals, not just marketing tactics
- Consultative maturity to steer C-suite conversations toward high-level business strategy and resource allocation
- Familiarity with how PR, SEO, Web Development, and AI tools integrate into a modern marketing and sales engine
- Proven ability to provide high-level vision while trusting and empowering a team to handle execution
- Deep understanding of the HubSpot ecosystem and how third-party tools integrate to drive growth
- Bachelor's degree in Marketing, Business, or a related field
- Master's degree in Marketing, Business, or a related field preferred
- Experience working directly in a HubSpot partner agency preferred
Benefits
Comp & perks- Fully remote team
- Remote work arrangement in the United States