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Senior Account Manager
SmartBug Media. Serve as the primary relationship lead and main point of contact for all client communication .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in high-level account management, client relationship building, and strategic communication within a digital agency environment. Proficient in managing complex client dynamics, account health monitoring, and leveraging HubSpot and CRM platforms to drive client success.
Highest-signal resume keywords
Account ManagementClient Relationship BuildingHubSpot ProficiencyDigital Marketing KnowledgeExecutive Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Account GrowthRetention MetricsClient Satisfaction TrackingNPS Check-insFinancial Health MonitoringPortfolio ManagementMulti-Location Account ManagementExecutive Business ReviewsQuarterly Business ReviewsAgency Economics
Soft Skills
High Emotional IntelligenceExceptional CommunicationDetail-OrientedOrganizational SkillsConflict Resolution
Tools & Technologies
HubSpotGainsightChurnZeroWelcomeHomeSherpaEnquire
Industry Keywords
Digital AgencyClient ServicesSenior LivingCustomer SuccessInbound Strategy
About the role
Key responsibilities & impact- Serve as the primary relationship lead and main point of contact for all client communication
- Build and maintain relationships with client stakeholders and C-suite executives as a trusted advisor
- Own client meeting cadence, including agendas, recaps, follow-ups, and action-item tracking
- Solicit client feedback, conduct NPS/satisfaction check-ins, and identify friction points
- Partner with strategy team members to communicate and reinforce client roadmaps
- Own client happiness, account retention, onboarding, and account health monitoring
- Track engagement, sentiment, deliverable timeliness, and results reporting; escalate at-risk accounts with recovery plans
- Act as the Voice of the Client within SmartBug and lead conflict-resolution conversations
- Monitor account financial health, profitability, commercial scope, and out-of-scope requests
- Own renewal timing and renewal conversations with Sales, Finance, and delivery leadership
- Identify account expansion opportunities and partner with Sales and Strategy on additional services
- Drive collection of client reviews, case studies, and awards
- Develop fluency in clients’ business models, buyers, success metrics, and industry trends
- Maintain sufficient HubSpot and client-system fluency to discuss status, reporting, and value
Requirements
What you’ll need- 5–7 years in high-level account management or client services within a digital agency environment
- High EQ with a proven ability to manage complex human dynamics and build trust with senior-level executives
- Exceptional verbal and written communication skills, with a focus on storytelling the value of the agency’s work
- Highly organized and detail-oriented, with the ability to manage multiple accounts and competing priorities without letting commitments slip
- Understanding of agency economics, including retention metrics, lifetime value (LTV), and account growth
- Sufficient knowledge of the HubSpot ecosystem to confidently discuss project status and strategic value with clients
- Bachelor’s degree in Communications, Marketing, Business, or a related field
- Senior living experience is strongly preferred
- Familiarity with senior living CRM and sales platforms such as WelcomeHome, Sherpa, Enquire, or similar is strongly preferred
- Experience managing accounts with multi-location or multi-community stakeholder structures is strongly preferred
- Experience in a HubSpot Partner agency environment or with HubSpot-centric client engagements is strongly preferred
- Familiarity with CRM platforms, particularly HubSpot, is strongly preferred
- Experience with customer success platforms or tools such as Gainsight or ChurnZero is strongly preferred
- Demonstrated experience managing a portfolio of accounts with $1M+ in combined ARR is strongly preferred
- Experience working remotely in a client-facing role is strongly preferred
- Background in digital marketing, inbound strategy, or marketing operations is strongly preferred
- Experience facilitating executive business reviews (EBRs) or quarterly business reviews (QBRs) is strongly preferred
Benefits
Comp & perks- Fully remote team
- Remote work arrangement
- Client-facing work in a distributed environment