Marketing Lead

SmartestEnergy

. Develop and execute the Annual Marketing Plan and budget for the US business, supporting Retail sales, Trading, and Origination goals .

Posted 9/15/2026full-timeHouston • New York • United StatesSenior💰 $85,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies, including digital marketing, campaign planning, and content creation. Proficient in managing multiple projects and collaborating with cross-functional teams to drive brand messaging and customer engagement.

Highest-signal resume keywords

Digital MarketingCampaign PlanningProject ManagementCopywritingB2B Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingProject ManagementDigital MarketingSEOLead GenerationEvent PlanningStrategic PlanningBudgetingContent Management SystemsMarketing Automation

Soft Skills

Attention to DetailCreative ApproachSystematic ManagementIndependent WorkInnovative Thinking

Tools & Technologies

CanvaPhotoshopInDesignCustomer Relationship ManagementSharePoint

Industry Keywords

Energy IndustryB2B Marketing TechniquesNet Promoter ScoreStakeholder ManagementSustainability

About the role

Key responsibilities & impact

Develop and execute the Annual Marketing Plan and budget for the US business, supporting Retail sales, Trading, and Origination goals
Engage with customer-facing teams and subject matter experts to recommend marketing ideas and support ad-hoc requests
Lead the annual customer net promoter score (NPS) survey, broker channel feedback, and industry and competitor insights gathering
Lead go-to-market campaigns for new products and new market entry
Develop and manage marketing content and thought leadership across digital, media, events, podcasts, and webinars
Develop and maintain SharePoint content libraries, corporate overview packs, pitch decks, and product literature
Manage PR and media opportunities with agency partners, customers, stakeholders, and subject matter experts
Deliver press releases, opinion pieces, speaking engagements, case studies, interviews, and other content opportunities
Manage communications for M&A, including planning, messaging, content creation, stakeholder management, and post-merger integration plans
Deliver the weekly e-newsletter, including content creation, email templates, distribution lists, and regulatory and market updates
Maintain the US website and social media channels with the Digital Marketing Team and run ad campaigns when relevant
Manage in-person and virtual company events, including logistics, merchandising, booth design, messaging, positioning, and content
Manage SmartestEnergy’s attendance at The Energy Professionals Association events and conferences
Contribute to corporate reports, including global annual and sustainability reports
Collaborate with the Global Senior Marketing Manager on US-aligned brand messaging
Activate global sustainability and DEI strategies and communications while following governance and compliance requirements

Requirements

What you’ll need

Experience in copywriting for complex sectors like finance or energy, including blogs, newsletters, reports, and marketing materials
Design skills (Canva, Photoshop, InDesign)
Project management, including running campaigns and marketing projects
Experience using website content management systems (CMS)
Experience using customer relationship management (CRM) and marketing automation tools
5+ years experience in a marketing role
Energy industry experience preferred but not essential
Strategic planning and budgeting
B2B marketing techniques and best practice
Digital marketing, SEO, and lead generation
Campaign planning and execution
Event planning and delivery
Ability to assimilate a wide variety of data and sources
Creative and innovative approach to projects and tasks
Conscientious and systematic management of multiple workstreams and changing priorities
Strong attention to detail in content and scheduling
Ability to work independently and own projects end-to-end

Benefits

Comp & perks

Inclusive and diverse culture
Reasonable accommodation available for the application or interview process