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Marketing Coordinator
SmartLight Analytics. Report to and work directly with the Marketing Director .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing integrated marketing programs, managing project timelines, and coordinating events while ensuring brand consistency and effective communication across teams. Proficient in utilizing CRM and marketing tools to support campaign development and performance tracking.
Highest-signal resume keywords
Integrated Marketing Program ExecutionProject ManagementCRM ProficiencyEvent CoordinationBudget Tracking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Project ManagementEmail MarketingDigital MarketingWeb AnalyticsB2B MarketingPerformance Reporting
Soft Skills
Organizational SkillsTime ManagementClear Communication
Tools & Technologies
Microsoft OfficeAdobe Creative SuiteHubSpotCollaboration Tools
Industry Keywords
Marketing SupportBrand StandardsEvent ManagementVendor Coordination
About the role
Key responsibilities & impact- Report to and work directly with the Marketing Director
- Support planning, execution, and tracking of integrated marketing programs that drive pipeline, engagement, and revenue
- Create project timelines, workflows, and task assignments
- Ensure projects are delivered on time, on budget, and aligned with brand standards
- Support planning and execution of meetings, events, conferences, and trade shows
- Identify event requirements, establish contacts, develop schedules and assignments, coordinate mailing lists, and maintain event collateral and materials inventory
- Coordinate with internal stakeholders to gather information and support timely execution of assigned tasks
- Maintain marketing documentation, files, templates, and internal systems
- Support vendor coordination and administrative tasks
- Maintain the marketing budget tracker, process and log vendor invoices and marketing expenses, and provide a monthly budget summary
- Coordinate internal logistics for marketing initiatives, campaigns, and events
- Assist with setup, scheduling, and deployment of email and digital marketing campaigns through the CRM platform
- Build marketing campaign emails within the CRM platform, aligning email cadences and nurture sequences with go-to-market strategies
- Support development and design of B2B promotional and thought leadership materials and presentations
- Prepare and format presentations, reports, and materials according to company brand standards
- Track web and social media analytics, including competitive monitoring
- Monitor social media channels for comments, messages, and mentions
- Suggest timely, on-brand responses for the Marketing Director to deploy
- Ensure brand consistency across internal and external-facing assets
Requirements
What you’ll need- Bachelor's degree preferred but not required
- Prior experience in a marketing support role, with a track record of accurate, reliable execution
- Strong organizational and time-management skills
- Proficiency with Microsoft Office, Adobe Creative Suite, and collaboration tools
- Comfort working with CRM and marketing tools, such as HubSpot and webinar platforms, and pulling performance reports
- Clear written and verbal communication skills
- Ability to synthesize information for Sales and cross-functional partners
Benefits
Comp & perks- Remote-first work environment