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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing go-to-market strategies and playbooks, with a strong focus on sales and growth marketing in the healthcare sector. Proficient in analyzing market data and leveraging AI tools to optimize outreach and engagement with key stakeholders.
Highest-signal resume keywords
Sales ExperienceGrowth MarketingAI Automation ToolsMarket Data AnalysisCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market StrategyMarket SegmentationCampaign DesignAI Lead StrategyData Analysis
Soft Skills
Independent JudgmentOwnership MentalityVerbal CommunicationWritten CommunicationPresentation Skills
Tools & Technologies
CRM ToolsAI Tools
Industry Keywords
Enterprise HealthcareEmployer BenefitsPBM SpaceConsultant RelationshipsBroker Relationships
About the role
Key responsibilities & impact- Design, document, and iterate foundational go-to-market playbooks for the enterprise motion
- Develop firsthand feedback from sales-prospect interactions to optimize targeting, segmentation, and messaging
- Act as a primary stakeholder in strategy sessions with sales and growth marketing teams
- Travel to collaborate with team members and attend events to speak with prospects
- Analyze qualitative market data to identify opportunities in the PBM space
- Design strategic campaigns to capture market share
- Launch and refine foundational AI growth programs
- Test, deliver, and document AI lead outbound strategy playbooks
- Establish engagement frameworks for consultant and broker relationships
- Present data-driven and qualitative recommendations to leadership
Requirements
What you’ll need- 3–4 years of experience in Sales or growth marketing
- Enterprise healthcare or employer benefits experience is a plus
- Ability to exercise independent judgment in evaluating and leveraging complex Sales, CRM, and AI automation tools
- Builder’s mindset and systems-level thinking
- Ownership mentality
- Excellent verbal and written communication skills
- Comfortable presenting strategy to HR/Benefits leaders, CFOs, and outside consultants
Benefits
Comp & perks- Medical, Pharmacy, Dental, Vision, and Life Insurance
- AD&D Insurance
- Flexible Spending Benefits
- 401(k) Retirement Savings Program
- Short-term and long-term disability
- Discretionary Paid Time Off
- Paid Company Holidays
- Wellness Benefits
- Commuter Benefits
- Paid Parental Leave benefits
- Employee Assistance Program (EAP)
- Well-stocked kitchen in office locations
- Professional development and training opportunities
- Bonuses, commissions, or equity may be available
- Mental health support
