Senior Content Strategist – TikTok Shop

Snack Content

. Develop content strategies for campaigns, product launches, and commercial initiatives on TikTok Shop .

Posted 11/4/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing content strategies and planning for TikTok Shop, with a strong focus on digital campaigns, influencer marketing, and performance metrics. Proficient in creating strategic presentations and collaborating with cross-functional teams to optimize campaign execution.

Highest-signal resume keywords

Content Strategy DevelopmentDigital Campaign PlanningInfluencer Marketing ExperienceStrategic Presentation SkillsTikTok Platform Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyDigital Campaign DevelopmentPerformance Metrics AnalysisResearching Consumer TrendsStrategic Storytelling

Soft Skills

Excellent Written CommunicationOrganized MindsetAnalytical ThinkingCollaborative Approach

Tools & Technologies

Google WorkspaceMicrosoft OfficePowerPointGoogle Slides

Industry Keywords

TikTok ShopInfluencer MarketingCreator EconomySocial Media StrategyAffiliate Programs

About the role

Key responsibilities & impact

Develop content strategies for campaigns, product launches, and commercial initiatives on TikTok Shop
Build content plans for brands and affiliate networks, taking business objectives, platform behavior, and consumer trends into account
Prepare strategic presentations and briefing materials for clients and internal teams
Create creative guidelines for creators, affiliates, and content production
Research national and international references, trends, and case studies to support strategic recommendations
Work closely with Account Management, Operations, Production, and Data teams to ensure strategy execution
Monitor campaign results and propose continuous optimizations based on performance
Participate in the development of formats for live streams, videos, and special activations on TikTok Shop

Requirements

What you’ll need

Previous experience in content strategy, planning, or strategic social media
Excellent written communication skills and the ability to structure presentations
Strong digital expertise and in-depth knowledge of TikTok
Ability to research trends, consumer behavior, and creative references
Organized, analytical, and collaborative mindset
Proficiency in Google Workspace and/or Microsoft Office, especially PowerPoint or Google Slides
Experience with TikTok Shop
Experience in influencer marketing or the creator economy
Knowledge of social media and performance metrics
Experience at advertising, content, or influencer marketing agencies
Intermediate or advanced English for researching international references
Strategic content planning for TikTok
Development of digital campaigns for brands
Executive presentations and strategic storytelling
Influencers, the creator economy, or affiliate programs
Ability to interpret content metrics and turn insights into new strategies

Benefits

Comp & perks

Health and dental insurance
Collaborative environment with autonomy to propose ideas and develop high-impact projects
Opportunity to work directly with some of the market’s leading brands
Opportunity to help develop a pioneering TikTok Shop operation in Brazil