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Director, Analytics – B2B Growth
Snap Finance. Own analytics for SMB Sales, Large Market Sales, Strategic Partnerships, Sales Ops, Rev Ops, and B2B Marketing .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in analytics and strategic partnership development, with a strong focus on revenue impact through data-driven insights and performance optimization. Proficient in lead qualification, funnel management, and predictive modeling to enhance sales effectiveness in B2B environments.
Highest-signal resume keywords
Analytics Strategy DevelopmentRevenue Impact GenerationSQL ExpertiseLead Qualification and Funnel ManagementTeam Leadership and Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisForecastingMarket ResearchPredictive ModelingWeb ScrapingCohort ModelingPerformance Metrics TrackingOpportunity SizingStatistical AnalysisMulti-Touch Attribution
Soft Skills
StorytellingCommunicationExecutive Influence
Tools & Technologies
SnowflakeDbtTableauLookerAmplitudePythonR
Industry Keywords
B2B MarketingSales OperationsRevenue OperationsFintechFinancial Services
Tech Stack
Tools & technologiesPythonSQLTableau
About the role
Key responsibilities & impact- Own analytics for SMB Sales, Large Market Sales, Strategic Partnerships, Sales Ops, Rev Ops, and B2B Marketing
- Lead forecasting, opportunity sizing, and partner performance analysis
- Identify and quantify whitespace and share-of-wallet opportunities across existing and potential partners
- Develop frameworks to track and improve sales performance metrics across partner lifecycle stages
- Serve as a strategic analytics partner to RevOps, Sales Leadership, Partner Strategy, and B2B Marketing
- Conduct partner-level forecasting using historical trends, cohort modeling, and macroeconomic indicators
- Lead market research and prospect intelligence efforts for enterprise partnerships
- Use web scraping and secondary data to assess market footprint, business scale, and vertical integration potential
- Estimate current and potential volume and revenue impact for executive partnership pitches
- Collaborate on data-driven RFP materials, opportunity sizing, and performance projections
- Design lead scoring and qualification models to improve lead quality and reduce disqualification rates
- Identify signals for successful onboarding and partner retention
- Support territory planning, rep-level performance optimization, and resource allocation
- Analyze marketing and sales funnel effectiveness to improve targeting, messaging, and ROI
- Analyze B2B campaign effectiveness across acquisition, onboarding, and retention
- Build predictive models for churn risk, engagement trends, and sales-funnel bottlenecks
- Evaluate onboarding, training, and enablement initiatives on partner performance and revenue
- Collaborate with Data Science teams on machine-learning models for lead prioritization, segmentation, location-based targeting, and behavior forecasting
- Apply probabilistic matching, multi-touch attribution, and geographic optimization
- Design and evaluate experiments to improve sales performance, onboarding, product adoption, and campaign strategy
- Synthesize experimental results into actionable insights
Requirements
What you’ll need- 3+ years of direct people management experience, leading and developing high-performing teams
- 10+ years of experience in analytics, strategy, or growth roles within B2B, fintech, or financial services environments
- Demonstrated success across both enterprise and SMB sales models
- Proven ability to generate revenue impact through analytics in sales, marketing, and partner growth contexts
- Deep experience supporting enterprise partnership development, including forecasting, RFP response analytics, and market research
- Strong understanding of lead qualification, funnel conversion, and lifecycle management in SMB contexts
- Expertise in SQL and familiarity with Python or R for analytics and predictive modeling
- Ability to partner effectively with Data Engineering and Data Science teams
- Experience conducting web scraping and third-party data acquisition for market intelligence and strategic research
- Proficiency with modern analytics tools, including Snowflake, dbt, Tableau, Looker, and Amplitude
- Excellent storytelling, communication, and executive influence skills
- Bachelor’s degree in a quantitative field such as Statistics, Economics, or Engineering
Benefits
Comp & perks- Generous paid time off
- Competitive medical, dental & vision coverage
- 401K with company match for US
- Company-paid life insurance
- Company-paid short-term and long-term disability
- Access to mental health and wellness resources
- Company-paid volunteer time to do good in your community
- Legal coverage and other supplemental options
- A value-based culture where growth opportunities are endless