Director, Americas Marketing

Snap Inc.

. Lead Snapchat's Americas vertical marketing strategy across the US and Canada, covering 15 key US advertising verticals .

Posted 11/12/2026full-timeUnited StatesLead💰 $276,000 - $414,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated B2B marketing strategies, leading cross-functional teams, and driving business growth through strategic partnerships and multi-channel initiatives. Possesses strong analytical skills and a deep understanding of the advertising ecosystem in the US and Canada.

Highest-signal resume keywords

Integrated B2B Marketing StrategiesCross-Functional Team LeadershipStrategic PartnershipsMulti-Channel Marketing InitiativesAdvertising Ecosystem Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentBudget ManagementMeasurement FrameworksCampaign ActivationData Analysis

Soft Skills

Strategic LeadershipCommunication SkillsStorytellingInfluencing StakeholdersExecutive Presentation Skills

Certifications & Qualifications

Bachelor's Degree in Marketing or Equivalent Experience

Industry Keywords

B2B MarketingAdvertising EcosystemDigital MarketingMarketing ROICustomer Success Stories

About the role

Key responsibilities & impact

Lead Snapchat's Americas vertical marketing strategy across the US and Canada, covering 15 key US advertising verticals
Develop and oversee integrated annual industry marketing plans aligned with Snapchat's global brand positioning, advertising solutions, and commercial priorities
Partner with Americas Sales leadership to identify advertiser needs, industry trends, and revenue opportunities
Drive industry-specific activation of Snapchat's core marketing priorities
Lead integrated marketing initiatives spanning brand storytelling, thought leadership, research, customer success stories, paid and owned media, strategic partnerships, and experiential marketing
Oversee US and Canadian industry conferences, executive experiences, customer immersions, and summits
Partner with Program Marketing and cross-functional teams to activate global and regional campaigns
Serve as a senior strategic marketing partner to Americas Sales leadership
Lead collaboration across Sales, Creative, Communications, Brand Experience, Product Marketing, Research & Insights, Marketing Science, and Channel Marketing
Represent Americas Marketing in senior leadership forums and industry engagements
Partner with global marketing leaders to localize global campaigns
Build, lead, and develop the Americas Vertical Marketing organization
Establish team priorities, accountability, and operating rhythms
Oversee vertical marketing budgets and resource allocation
Establish measurement frameworks for advertiser consideration, engagement, account coverage, revenue influence, and marketing ROI

Requirements

What you’ll need

Bachelor's degree or equivalent marketing experience
10+ years of experience in marketing
5+ years of experience leading and developing cross-functional teams
Demonstrated experience developing and executing integrated B2B marketing strategies and programs
Proven experience partnering with senior commercial or Sales leadership to drive business growth
Exceptional strategic leadership and ability to translate complex business objectives into actionable marketing strategies
Experience developing differentiated, high-impact marketing programs
Deep understanding of B2B marketing and the advertising ecosystem
Proven ability to lead integrated, multi-channel marketing initiatives
Strong people leadership and ability to influence senior stakeholders across complex, matrixed organizations
Analytical rigor and commercial acumen
Exceptional communication, storytelling, and executive presentation skills
Preferred: Experience leading US or North American marketing for a major digital platform, technology, media, or advertising company
Preferred: Success overseeing marketing strategies across multiple industries, markets, or business verticals
Preferred: Experience managing significant marketing budgets and demonstrating measurable business impact
Preferred: Strong understanding of the US and Canadian advertising ecosystems

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages including equity in the form of RSUs
Equal opportunity employment and accommodation support